News

Posted on

SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

Posted on

.

Posted on

GLOBAL EFFIE EFFECTIVENESS INDEX 2018 RANKS MULLENLOWE LINTAS GROUP #1 IN INDIA AND THE ASIA PACIFIC The Global Effie Effectiveness Index for 2018 was recently announced. MullenLowe Lintas Group has been ranked #1 agency in India and the Asia Pacific as per the Global Effie Effectiveness Index 2018. It has also ranked the Group as…

Posted on

IXIGO INSPIRES PEOPLE TO TRAVEL IN THEIR NEW CAMPAIGN CONCEPTUALIZED BY LOWE LINTAS At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen…

Posted on

LOWE LINTAS TO WEAVE CREATIVE COMMUNICATIONS FOR FABINDIA Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication…

Posted on

LOWE LINTAS EXTENDS THE PRECIOUS FATHER-DAUGHTER BOND IN TANISHQ’S RIVAAH FILMS After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the…

Posted on

SWIGGY SMASHES A CREATIVE SIXER WITH A WITTY CAMPAIGN BY LOWE LINTAS Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions –…

Posted on

LOWE LINTAS CREATES A DIGITAL FIRST CAMPAIGN FOR MUMBAI INDIANS WITH BRANDED EMOJIS In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked…

Posted on

BE BOLD, STAY RELEVANT: AMEER ISMAIL, POINTNINE LINTAS To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure…

Posted on

POINTNINE LINTAS ANNOUNCES FORAY INTO MAR-TECH, LAUNCHES PROBITEC Omni-Channel agency PointNine Lintas has announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed world’s first technology platform for activation management, PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement. “A few years ago, we…

Posted on

Tanishq urges women to buy Solitaires, taking it beyond gifting, in their new campaign by Lowe Lintas Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady…

Posted on

Mullen Lintas relaunches its #LoadMatLo campaign for Bajaj Almond Drops Hair Oil Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to…