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PointNine Lintas announces leadership team

Mumbai, 7th August 2017 PointNine Lintas, the newest independent agency from the MullenLowe Lintas Group, announced the first set of names in its leadership team. It’s a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi (NCR) and…

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Joseph George (Joe) To Move On From MullenLowe Lintas Group

Mumbai: Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client…

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Mullen Lintas to handle creative duties of Quikr

Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group…

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MullenLowe Lintas Group launches new full service agency, PointNine Lintas. Vikas Mehta...

Mumbai: MullenLowe Lintas Group today announced the launch of its new independent full service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The existing marketing services of the Group will be aggregated under this new…

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MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

Monday 29th May: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as…

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Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…

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Opinion: Once Upon A Strategy

As old as civilization itself, the art of storytelling is often seen as a purely creative pursuit, yet to deliver the most effective results it relies as much on strategy and logic as it does pure emotion. A good story is a good strategy. Strategies are a product of diligent logic and thinking, but the…

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Cringe-sights: More valuable than insights, today?

Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…

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Many clients call for pitches only because their incumbent agencies refuse to re-negotiate...

“You will be shocked (or not!) at what sort of agencies are indulging in undercutting today,” says Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, as he gets candid about critical challenges faced by the communication industry today. George feels that agencies that have been unable to…

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Naveen Gaur appointed COO, Lowe Lintas

MullenLowe Lintas Group today announced the elevation of Naveen Gaur as Chief Operating Officer, Lowe Lintas. He was until now, President, Lowe Lintas in charge of the New Delhi (NCR) operations. Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will…

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MullenLowe Lintas Group announces new leadership roles at Lowe Lintas

MullenLowe Lintas Group, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj…

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HDFC ERGO entrusts LinTeractive with the digital mandate for a campaign on auto insurance

HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing…