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SWIGGY SMASHES A CREATIVE SIXER WITH A WITTY CAMPAIGN BY LOWE LINTAS Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions –…

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LOWE LINTAS CREATES A DIGITAL FIRST CAMPAIGN FOR MUMBAI INDIANS WITH BRANDED EMOJIS In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked…

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POINTNINE LINTAS ANNOUNCES FORAY INTO MAR-TECH, LAUNCHES PROBITEC Omni-Channel agency PointNine Lintas has announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed world’s first technology platform for activation management, PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement. “A few years ago, we…

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Tanishq urges women to buy Solitaires, taking it beyond gifting, in their new campaign by Lowe Lintas Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady…

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Mullen Lintas relaunches its #LoadMatLo campaign for Bajaj Almond Drops Hair Oil Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to…

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BAJAJ DISCOVER AND MULLEN LINTAS INDIA CELEBRATE HOW THE BOY IN EVERY MAN IS ALWAYS ALIVE Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110….

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IT’S LOOKING GOOD FOR INDIAN WOMEN IN MULLEN LINTAS’ LATEST FOR NYKAA.COM Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today’s Indian woman and the…

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WE AIM TO BREAK INTO TOP FOUR BY 2020: VIRAT TANDON, CEO, MULLEN LINTAS

The second independent agency of MullenLowe Lintas Group grew at double-digit rate in 2017 despite challenges and aims to continue with the momentum Two year old Mullen Lintas is expecting to break into the league of top for creative agencies in India by 2020 as the agency focuses on making big pitches to win large clients. “There…

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MARKETING AUTOMATION IS HERE TO STAY: VIKAS MEHTA, CEO, POINTNINE LINTAS

For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…

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LOWE LINTAS BANGALORE’S LATEST FOR FASTRACK’S ‘LOOPHOLES’ COLLECTION SHOWS HOW...

Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the back of some consistent and edgy work put out by Lowe Lintas’ Bengaluru office. Shiv Parameswaran, ECD…

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VIRAT KOHLI BATS FOR BETTER HEALTH IN MULLEN LINTAS’ NEW CAMPAIGN FOR TOO YUMM! Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen…

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Mullenlowe Mediahub Launches In India As Lintas Mediahub MullenLowe Group has announced the entry of MullenLowe Mediahub in India with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and…