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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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ARUN IYER, CHAIRMAN & CCO, LOWE LINTAS FEATURED IN ECONOMIC TIMES’ 40 UNDER FORTY 2018 LIST Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need…

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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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POINTNINE LINTAS APPOINTED CREATIVE AGENCY FOR ZESPRI The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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GLOBAL EFFIE EFFECTIVENESS INDEX 2018 RANKS MULLENLOWE LINTAS GROUP #1 IN INDIA AND THE ASIA PACIFIC The Global Effie Effectiveness Index for 2018 was recently announced. MullenLowe Lintas Group has been ranked #1 agency in India and the Asia Pacific as per the Global Effie Effectiveness Index 2018. It has also ranked the Group as…

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IXIGO INSPIRES PEOPLE TO TRAVEL IN THEIR NEW CAMPAIGN CONCEPTUALIZED BY LOWE LINTAS At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen…

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LOWE LINTAS TO WEAVE CREATIVE COMMUNICATIONS FOR FABINDIA Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication…

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LOWE LINTAS EXTENDS THE PRECIOUS FATHER-DAUGHTER BOND IN TANISHQ’S RIVAAH FILMS After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the…

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SWIGGY SMASHES A CREATIVE SIXER WITH A WITTY CAMPAIGN BY LOWE LINTAS Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions –…

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LOWE LINTAS CREATES A DIGITAL FIRST CAMPAIGN FOR MUMBAI INDIANS WITH BRANDED EMOJIS In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked…

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BE BOLD, STAY RELEVANT: AMEER ISMAIL, POINTNINE LINTAS To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure…