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Full-service model is the easiest to sell but the hardest to deliver – Vikas Mehta,...

PointNine Lintas, the latest offering from the MullenLowe Lintas Group, completed three months of active functioning on November 1. The firm, which is the youngest full-service agency to join the stack of integrated marketing agencies, began with three main divisions – PR & reputation management, digital marketing & transformation, and activation & experiential marketing. Three months in, PointNine…

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An interaction with Fred Cook and Ameer Ismail on the global issue of retaining and...

Cook, along with Ameer Ismail of PointNine Lintas and GolinOpinion, also spoke about the urgency of reacting when in crisis and explained how social media has changed the game for everyone Talent is an issue across various sections in the media industry. While advertising, media planning and other verticals have had their say in this,…

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Lowe Lintas bags the creative mandate for two brands of 3M India

Scotch-Brite & Scotchgard brands will be managed from the agency’s Bangalore office Mumbai: 3M India has appointed Lowe Lintas to handle the creative duties for their brands – Scotch-Brite and Scotchgard. Established in 1998, 3M India Limited, the Indian subsidiary of the US Multinational conglomerate 3M Corporation is one of the fastest growing subsidiaries within…

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PointNine Lintas announces leadership team

Mumbai, 7th August 2017 PointNine Lintas, the newest independent agency from the MullenLowe Lintas Group, announced the first set of names in its leadership team. It’s a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi (NCR) and…

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Joseph George (Joe) To Move On From MullenLowe Lintas Group

Mumbai: Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client…

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Mullen Lintas to handle creative duties of Quikr

Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group…

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MullenLowe Lintas Group launches new full service agency, PointNine Lintas. Vikas Mehta...

Mumbai: MullenLowe Lintas Group today announced the launch of its new independent full service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The existing marketing services of the Group will be aggregated under this new…

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MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

Monday 29th May: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as…

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Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…

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Opinion: Once Upon A Strategy

As old as civilization itself, the art of storytelling is often seen as a purely creative pursuit, yet to deliver the most effective results it relies as much on strategy and logic as it does pure emotion. A good story is a good strategy. Strategies are a product of diligent logic and thinking, but the…

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Cringe-sights: More valuable than insights, today?

Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…

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Many clients call for pitches only because their incumbent agencies refuse to re-negotiate...

“You will be shocked (or not!) at what sort of agencies are indulging in undercutting today,” says Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, as he gets candid about critical challenges faced by the communication industry today. George feels that agencies that have been unable to…