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BAJAJ DISCOVER AND MULLEN LINTAS INDIA CELEBRATE HOW THE BOY IN EVERY MAN IS ALWAYS ALIVE Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110….

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IT’S LOOKING GOOD FOR INDIAN WOMEN IN MULLEN LINTAS’ LATEST FOR NYKAA.COM Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today’s Indian woman and the…

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WE AIM TO BREAK INTO TOP FOUR BY 2020: VIRAT TANDON, CEO, MULLEN LINTAS

The second independent agency of MullenLowe Lintas Group grew at double-digit rate in 2017 despite challenges and aims to continue with the momentum Two year old Mullen Lintas is expecting to break into the league of top for creative agencies in India by 2020 as the agency focuses on making big pitches to win large clients. “There…

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MARKETING AUTOMATION IS HERE TO STAY: VIKAS MEHTA, CEO, POINTNINE LINTAS

For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…

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LOWE LINTAS BANGALORE’S LATEST FOR FASTRACK’S ‘LOOPHOLES’ COLLECTION SHOWS HOW...

Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the back of some consistent and edgy work put out by Lowe Lintas’ Bengaluru office. Shiv Parameswaran, ECD…

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VIRAT KOHLI BATS FOR BETTER HEALTH IN MULLEN LINTAS’ NEW CAMPAIGN FOR TOO YUMM! Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen…

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Mullenlowe Mediahub Launches In India As Lintas Mediahub MullenLowe Group has announced the entry of MullenLowe Mediahub in India with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and…

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LOWE LINTAS MUMBAI LAUNCHES A NEW CAMPAIGN #HAARKOHARAO FOR SURF EXCEL If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe…

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SPOT THE FAKE AD – HARI KRISHNAN, PRESIDENT SOUTH, LOWE LINTAS

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…

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MULLEN LINTAS BANGALORE AND QUIKRJOBS SHOW HOW HIRING IS BETTER, SIMPLER AND QUIKRRR

Mullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading…

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Full-service model is the easiest to sell but the hardest to deliver – Vikas Mehta,...

PointNine Lintas, the latest offering from the MullenLowe Lintas Group, completed three months of active functioning on November 1. The firm, which is the youngest full-service agency to join the stack of integrated marketing agencies, began with three main divisions – PR & reputation management, digital marketing & transformation, and activation & experiential marketing. Three months in, PointNine…

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CARATLANE’S CAMPAIGN BY LOWE LINTAS WANTS MILLENNIALS TO #GETDIWALIREADY Caratlane, a Tanishq partnership is aiming to take a larger share of the Rs. 800 to Rs. 1,000 crore online jewellery market with this campaign During Diwali, online or retail brands in any category, be it apparels or malls or real estate or automobiles and even…