HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance.
As it is known, most of the two-wheeler owners in India do not renew their policies. This is because the owner of the two-wheeler usually tends to forget the renewal of the insurance policy, despite repeated reminders from insurance companies. LinTeractive has been entrusted the task to create a digital engagement for HDFC ERGO, targeting owners of two-wheelers motor bikes and scooters.
Speaking about the partnership, Mr. Mehmood Mansoori – Member of Executive Management & Group Head, HDFC ERGO General Insurance Company said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”
Commenting on the win, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditized. The task to differentiate a brand like HDFC ERGO, in a commoditized category, is both challenging and exciting. I loved the fact that they believe in a ‘digital-first’ approach and happy that they chose LinTeractive to make it happen.”
Sumanta Ganguly, Executive Vice President, LinTeractive added, “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC ERGO was one such pitch. We are delighted to be working on this brand and the task of changing category codes of Auto Insurance.”
LinTeractive has initiated work on the campaigns, which will soon make its splash in the digital space for all to view.