ICICI Prudential Life Insurance, India’s largest private insurance company has unveiled an impactful multimedia brand campaign – ‘Agar tayyari sahi hai, toh jeet pakki hai’ to promote the ICICI Pru Heart/Cancer Protect, an innovative health insurance product. The campaign takes a fresh look at getting the best possible medical treatment by aptly bringing out the analogy of better investment decisions for a better life.

The campaign has been created and conceptualized by Lowe Lintas. The film highlights a coach’s journey from being diagnosed with cancer to fighting and winning against this disease thanks to ICICI Pru Heart/Cancer Protect which helped him get money in his hand at the time of detection itself. The short film features the coach’s fighting spirit and that of his team who stood by him in solidarity and gave him the strength to conquer the illness. ICICI Pru Life Insurance once again reinforces the importance of ‘prepare today, to win tomorrow’