In a significant win, Lowe Lintas has been awarded the creative mandate for Complan, one of India’s most iconic and trusted nutritional brands. Following an intense and competitive multi-agency pitch, this collaboration marks the meeting of two industry legacies, with Lowe Lintas set to steer Complan’s next chapter of growth and innovation.

Complan, a brand that has defined the nutritional landscape for decades, now joins hands with Lowe Lintas – a thought leader and one of India’s premier brand builders. With over 85 years of experience in shaping some of the country’s most memorable and effective campaigns, Lowe Lintas is uniquely positioned to enhance Complan’s positioning and reinforce its relevance in the evolving market.

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels. The organisation is poised to craft a strategic and creative direction that reaffirms Complan’s place as a leader in the health and nutrition category.

As the two legacies come together, the partnership aims to continue Complan’s story of trust, quality, and performance, while charting new avenues for engagement and innovation.