Gurgaon, 3 January 2022: Okaya Battery, one of India’s leading battery manufacturers, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. Commenting on the association, Arush Gupta, Director, Okaya Batteries said, “We have some ambitious plans for the future…
Terribly Tiny Tales (TTT) has collaborated with headache relief medicine Saridon (Bayer India) for its #SirfEkSaridon campaign. The campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches. Over the years, Saridon has been synonymous with fast headache relief. However, TTT’s relatable stories bring a fresh, lighthearted take on…
Campaign India ends the year by asking the industry what they don’t want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more… Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking…
It’s time to review the most significant industry developments as 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series. Recapping the year 2022 for the PR and marketing communications ecosystem, as well as…
The latest campaign has been conceptualized by Mullen Lintas Delhi. Havells India Limited has launched a new TVC campaign titled What-a-Heater showcasing its ‘Unconventionally Beautiful’ premium range of water heaters. Conceptualized by Mullen Lintas Delhi, the latest ad campaign introduces a state-of-the-art range of stunning water heaters from Havells. In a category that singularly talks functionality, the…
A 130-year-old industrial conglomerate, Kirloskar refreshes its positioning with a new age Digital OOH campaign at the Mumbai Airport in partnership with Times OOH. Since 1888, Kirloskar, a pioneer in engineering solutions has made a meaningful difference in the lives of millions of people across the world. The spirit of innovation and purpose was captured…
Watch the film conceptualised by Lowe Lintas here. Vim has launched an ad campaign titled #VimBlackForMen with an aim to break gender stereotypes. Conceptualised by Lowe Lintas, the film features actor Milind Soman and tries to rid societal stereotypes which define women only through chores like caregiving and household tasks. The film begins with a…
The ad campaign conceptualized by Mullen Lintas highlights & builds on the product’s USP in compelling and captivating style storytelling. Havells India leading manufacturer and marketers of cables and wires, has come up with a new refreshing ad campaign Wire that Don’t Catch Fire which is built on the proposition of using high quality wire…
MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya, following a multi-agency pitch. The Mumbai based agency has set up a new multi-disciplinary team to handle the mandate for the new Saffola brands. Speaking of the win by the agency, Hari Krishnan, Chief Executive Officer, Mullen Lintas said, “Forgive the…
Interpublic Group announced today that Kristen Cavallo, CEO of The Martin Agency, has been promoted to Global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Cavallo assumes the Global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains Chairman,…
The new campaign builds on its best-price narrative with real-life situations that are fun and relatable. OLX Autos, India’s leading player in the pre-owned automobile segment, today launched their latest brand campaign “OLXtraaa”. Conceptualised and created by Lowe Lintas, the campaign comprises of multiple films that depict real-life situations in an unconventional way to reiterate…
