One of India’s leading matrimony portals, Jeevansathi, has recently launched its latest feature Free Chat with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to draw in potential users to the service by enabling them to message their match directly, without exchanging numbers.

For years, individuals across the country have relied on matrimonial websites to search for their ideal match. While the number of prospects is plenty, it’s not always a piece of cake to find the right partner. Many a times, even though the profile might be the perfect match digitally, there are always questions that need to be answered. To do so, communication is key.

Speaking about the campaign, Sumeet Singh, CMO, Info Edge India said, “Every generation in India is now pretty tech savvy. When it comes to finding the right partner, it is essential to first know whether they have any similarities with you. With Jeevansathi’s Free Chat feature, we’ve prioritised ease of communication and transparency for our users by allowing them to message their potential match and ask the right questions. We hope this campaign, created by Lowe Lintas, helps us in amplifying this message and makes the process of matrimony easier for our customers.”

Through these campaigns, Lowe Lintas showcases how users from both generations – youngsters trying to find a partner for themselves and parents trying to find a partner for their child – use the platform’s new Free Chat feature in their matrimonial journey. The campaign involving the young couple displays a fresh take on iconic Bollywood pop-culture duos, Naina-Bunny and Geet-Aditya, giving them a 2023 makeover with the Free Chat feature in their lives. In comparison, the campaign with the older couple exhibit how for parents, the key responsibility is to ask the right questions for an alliance, before taking the steps ahead with the new feature.

By demonstrating an easy-going relationship between characters and their light-hearted conversations through the new feature, Lowe Lintas aims to make the process of finding the right match exciting. Along with this, the campaigns also highlight the importance to have more open conversations right at the beginning, between both parties.

Sharing more insights about the campaign, Mohit Pasricha, Unit Creative Director, Lowe Lintas said, “Young couples have apprehensions; there are things that may not seem important enough to mention in a matrimonial profile but can later turn out to be a deal-breaker in a marriage. We tried to position the feature around that and just showed how an honest chat can help you find your true Jeevansathi.”

The campaign is live on the brand’s online and offline channels.