This Brotherhood Day on September 11, Bajaj Auto took the lead with its cruiser brand, Avenger to connect with popular bike brand, Royal Enfield, in its category in a unique way.
Conceptualised and executed by Mullen Lintas, the film was unveiled only on the online medium. It captures the common thought of riding shared between the two brands who are both iconic in their own respective ways. As such, brotherhood as a concept is inherent to the road, the rider and his machine. The insight is especially true for brands that put these machines out on the road. What better occasion than Brotherhood Day to talk about the thought, through a film that is pitched right in order to resonate with both, Bajaj Avenger and also with the whole riding community.
