Subramanyeswar, better known as Subbu, is the Group CEO, MullenLowe Lintas Group and Chief Strategy Officer – Asia Pacific & Head of Global Planning Council of MullenLowe Global.

He has spent two-and-a-half decades in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK.

Some of the businesses/brands he anchored include Procter & Gamble, Unilever, Colgate, Citibank, General Mills, Samsung, Maruti Suzuki, Hyundai, Tata Tea, Tanishq, Idea Cellular, Britannia, Google, Flipkart, Fastrack, Swiggy, ZEE, TVS and so on.

Subbu has been awarded ‘South Asia Planner of the Year’ twice by the world-renowned Campaign magazine.

Subbu has authored and won 142 awards at India Effies, APAC Effies, Global Effies, Asian Marketing Effectiveness, WARC and the globally distinguished Jay Chiat by 4A’s – American Association of Advertising Agencies. He has also been Jury Chair at Jay Chiat Awards for Strategic Excellence in 2021 and 2022 and judged the coveted IPA Effectiveness Awards 2022 in UK, APAC Effies, AME, WARC, and India Effies.

He has played a leading role in MullenLowe Lintas Group (MLLG) becoming the No.1 agency in India and APAC, and No.2 globally on the Effie Index ranking. MLLG was also awarded ‘Agency of the year’ several times at India and APAC Effies, and by Tambuli, Campaign South Asia, Ad Age, and WARC with Subbu helming the leadership from the strategy end.

A regular columnist and passionate educationalist, he is also a visiting faculty at top business schools IIM Ahmedabad, IIM Bangalore, IIM Nagpur in India and delivered talks at the distinguished Kellogg School of Management, Illinois and MIT Sloan, Boston in US. He also addressed several business and marketing forums across the globe including SXSW in Austin, Texas.

Subbu is the author of ‘Brands to Stands,’ a groundbreaking book that celebrates the authentic and highly captivating stories of how 25 of India’s leading brands have created brand marketing history by adopting a point of view, taking a stand, and spearheading purposeful action.

He lives in Mumbai with his wife Avanti and son Arman. He is an avid reader, sports enthusiast and enjoys travelling.