Amer is Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group.
He began his career with Bates (then Clarion) in 1994 where he handled brands like Essar, Minolta and ITC. Amer created the iconic ‘positive attitude’ campaign while still a junior. He then moved on to Mudra Advertising in 1999 and worked on brands like McDonalds, Kinetic Auto and Indian Oil.
In 2002, Amer Jaleel joined Lowe Lintas as a creative director and rose to become the National Creative Director. He’s widely acclaimed as the man behind the success of some of the most iconic brands managed by the agency. As the global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade – in India and across the world. Lifebuoy’s ‘Help a Child Reach 5’ initiative was named among the most effective campaigns in the world (WARC 100, 2015). He has built brands like Micromax and Havells from scratch turning them into billion-dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. His portfolio, over the years, has also included some iconic work on Google, OLX, Maruti Suzuki, ICICI Prudential and Bajaj. In 2015, he founded a new agency, Mullen Lintas, from scratch. Today it has grown to become a Top 10 agency fulfilling MullenLowe Lintas Group’s ‘large agency’ ambition.
Amer continues his journey steering MullenLowe Lintas Group forward to its singular market proposition of being a strategic and creative ‘hyper-bundled’ advertising agency that leads the marketing agenda of its storied client portfolio.