The 'I am the New' campaign is an emotional call to action for everyone who has ever been held back by stereotypes or felt like they didn’t fit in.
Reebok has rolled out a new film as part of its 'I am the new' campaign. This film features actor Taapsee Pannu and cricketer Suryakumar Yadav and aims to highlight how to break free from society's limitations and embrace one's unique identity. It is a rallying cry for the youth of India to break free from limitations and embrace their true potential.