We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remain hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

This is the premise of the new Volini #PatOnTheBack campaign by Lowe Lintas Delhi. It urges us to reflect on whether we are doing enough to give back to our parents. At times, we are so caught up in our own lives, that our elderly parents’ needs are overlooked. This film celebrates the small ways in which children can give back to their parents. Just being there means the world to every parent. Volini helps in overcoming pain to create magical memories.