~ The account was won after a multi-agency pitch ~ Mumbai, September 18, 2023 – Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the vibrant and affordable youth-focused fashion brand under the umbrella of Reliance Retail. Yousta aims to redefine the fashion landscape for young consumers by seamlessly blending…
The Group CEO, MullenLowe Lintas Group India, Chief Strategy Officer – Asia Pacific, and Head of Global Planning Council, shares what he would like to see changed or tackled next in the Indian advertising industry. Mobile companies are connecting us with show business and fitness, insurance companies are securing shopping and home services, and transportation…
Mumbai, 5th September 2023 — Lowe Lintas Mumbai, one of India’s foremost creative agencies, proudly unveils an innovative advertising campaign in partnership with Dosti Realty for their latest masterpiece, the Dosti 1 Mumbai project. This campaign, featuring the charismatic Bollywood superstar Anil Kapoor, aims to cast a spotlight on the unparalleled amenities, connectivity, and opulence…
Bengaluru, August 24, 2023 – Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to…
Delhi, 10th August, 2023: Lowe Lintas, one of India’s leading advertising agencies, has recently launched an innovative ad campaign for the cutting-edge HP EliteBook laptop series, aiming to position it as the ideal weapon for thriving in the age of hybrid working. The quick-witted campaign showcases the HP EliteBook’s unparalleled features, ensuring seamless productivity and…
Delhi, 13 July 2023: One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the unmatched features and style of HP’s innovative Chromebook. In an…
Bangalore, July 31, 2023 – Lowe Lintas, one of India’s leading advertising agencies, has set its sights on a fun and emotionally resonant campaign for Dr Agarwals Eye Hospital Group, a renowned eye care chain with 150+ hospitals spread across 10 countries. The campaign, featuring Revathi and Anant Mahadevan, aims to challenge the deep-rooted societal…
ProDigi, LOWE MASIA’s strategic Digital Learning Initiative. This isn’t just another program; it’s a game-changer. In partnership with Digiaccel, India’s elite Ecommerce and Applied Marketing Academy, we’re bringing you industry-leading expertise. From Unilever to Amazon, the professionals behind Digiaccel are upskilling the best. ProDigi isn’t about theory alone. You’ll be rolling up your sleeves and…
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social. India, 20th July, 2023: With an aim to redefine the landscape of digital brand building, Lowe Lintas, one of India’s premier brand-building and advertising institutions has announced the launch of Lowe Lintas DX, a digital creative unit, offering…
Bangalore, 18th July 2023: Lowe Lintas Bangalore, the creative agency of MullenLowe Lintas Group, has recently rolled out its latest campaign for Flipkart Health+. To initiate the brand’s latest offering of ‘Super-fast’ delivery, the new campaign by the agency implores users to try out the feature to order their medicines, which assures delivery at the…
The agency’s Bengaluru office has been appointed to overlook the creative duties for Hubble Money after a multi-agency pitch. Bengaluru, July 01, 2023: Hubble Money collaborated with Mullen Lintas, for their first ad campaign. Hubble Money is a unique, innovative, first of its kind, ‘Spending Account’ which helps users save up to 10% on all…
JUNE 6, 2023—MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57 markets globally and differentiate it from competitors. MullenLowe sees the octopus evolve from an operational mascot to a kindred spirit that visually represents how brands need to grow today. The agency’s positioning is underpinned by research…
