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STAND UP. STAND OUT. STAND FIRM.

The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…

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Lintas C:EX Entertainment teams up with Ravi Shastri to develop premium unscripted series

Headlined by Ravi Shastri, the show is slated to hit the floors later this year Lintas C:EX Entertainment – the recently announced Content Business vertical of the MullenLowe Lintas Group, under the leadership of Yogesh Manwani has teamed up with Ravi Shastri for an unscripted series. Conceptualised by Lintas C:EX Entertainment, the series will be headlined by none…

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MullenLowe Lintas Group showcases its purpose-led brand building philosophy – ‘Brands...

Authored by S. Subramanyeswar (Subbu), Chief Strategy Officer – Asia Pacific and Head of Global Planning Council, MullenLowe Group, the compendium chronicles over 25+ successful brand stories shaped by the group as a testimony to its belief and impactful strategic thinking. MullenLowe Lintas Group has introduced Brands to Stands – its brand-building philosophy aimed at…

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Subbu’s blog: Live like a planner in 2022

When 2020 dawned, it was to be just another year. But at the very start, it picked up an ogre of an infection that went viral at the speed of a sneeze, stopping the entire world in its tracks. The corona sporting alpha grew to be a pandemic, having a date with history. 2021 was…

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Two campaigns get 5 shortlists at 4As Jay Chiat Awards 2021

India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. With two of its campaigns making 5 shortlists, MullenLowe Lintas Group is the only agency to have been shortlisted from India. 4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media &…

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Creativity, Purpose & Collaboration In Covid Times

The pandemic has altered the way we live. Marketers have been up for this challenge and braved it well through these 3 ways. The last 15 months have been hyperactive for the business and marketing community. We have seen a lot of doing, but we have also seen a lot of quick thinking. Throughout the…

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Dancing with Data: Numerical Data + Human Data

Following is the inaugural address given by Subramanyeswar (Subbu), Chief Strategy Officer – APAC, MullenLowe Group, to the students of Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics (DMA). I’m honoured to speak today in the presence of all of you as it’s a very special moment in the inspired journey of IIM…

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Subbu’s Blog: Take a stand. History will stand by it.

If there is one thing that defines the times we live in, it is the deep and widespread polarisation in every facet of society. The issues may be diffused and amorphous, but the stances are getting more extreme and rigid with each passing day. To cite a few recent examples, in the political space, the…

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Mullen Lintas to set the creative tone for AkzoNobel in India

AkzoNobel, a leading global paints and coatings company has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for over 200 years. Our world-class…

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Lowe Lintas wins the creative mandate for OLX’s Waah Jobs

OLX Group, the world’s leading classifieds platform, has recently awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India. 

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Lintas Live bags PR mandate for Allied Blenders and Distillers Pvt. Ltd.

Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more Lintas Live, a digital-first creative PR agency has won the PR mandate of Allied Blenders and Distillers Pvt. Ltd. (ABD), after a competitive multi-agency pitch. Lintas Live is set to…

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Lintas Live bags social media marketing mandate for Turespaña in India

The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India Lintas Live, the digital-first creative PR agency of the MullenLowe Lintas Group, has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). Turespaña is the official…