DCELL ADDS A FESTIVE SPARKLE TO BRITANNIA’S SHUBH KAMNAYEIN GIFTING RANGE India, with its multiplicity of festivals, usually celebrates togetherness by sharing sweets and savouries. Britannia Shubh Kamnayein has been a popular and much-loved franchise during the Diwali season, offering specially curated boxes of assorted biscuits and cookies. They’ve launched gift boxes that appeal to…
STREAX APPOINTS DCELL AS THEIR DESIGN AND PACKAGING PARTNER The strategic branding and design consultancy of Lowe Lintas, dCell, was appointed by Streax to revitalize the packaging for its range of cream hair colour products. With the new packaging, the brand intends to connect more strongly with the modern Indian women and their aspirations. Over the 15-year journey, Streax has come…
IT’S TIME TO REBRAND SRI LANKA: VIRAT TANDON, GROUP CEO, MULLENLOWE LINTAS GROUP MullenLowe Lintas Group CEO Virat Tandon is extremely proud of everything achieved by MullenLowe Sri Lanka and avers the agency is in a great place and he believes it is one of the best offices in the South Asian region. He points…
MULLEN LINTAS TO LEND ITS CREATIVE EXPERTISE TO KARUR VYSYA BANK In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation. Having its roots in Karur, in the state of Tamil Nadu, the bank…
MULLEN LINTAS WINS THE CREATIVE MANDATE FOR MARICO’S SAFFOLA PORTFOLIO August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This…
GolinOpinion works with Hopscotch to launch #MomRapChallenge Hopscotch India Wins Big at the Masters of Modern Marketing Awards Paying an ode to mothers on the occasion of Mother’s Day was a no brainer for India’s leading kids fashion brand – Hopscotch. A think tank discussion was on, on how to leverage the day with none…
TOPPR APPOINTS LOWE LINTAS AS ITS CREATIVE PARTNER Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch with participation from leading agencies of the country. The mandate includes building a brand strategy and handling creative duties for the brand. Founded in 2013,…
ZEE5 PARTNERS WITH LOWE LINTAS TO DRIVE ITS GLOBAL CREATIVE STRATEGY Global streaming platform ZEE5 today announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office. With a…
Reputation Today in conversation with Ameer Ismail When asked ‘What makes you tick?’ Ameer Ismail, President, GolinOpinion was firm in his answer – “I think it’s resilience and commitment.” For people in the business, at an earlier stage, it was passion and learning; as you go along, it is invaluable learning that keeps you going, he noted….
LOWE LINTAS TO DRIVE THE CREATIVE MANDATE FOR TATA MOTOR’S NEW PREMIUM HATCHBACK – ALTROZ The creative duties for Tata Motors’ Altroz were given to Lowe Lintas following a multi-agency pitch that saw participation from a number of leading agencies in India. Tata Altroz is the premium hatchback from Tata Motors that is based on…
SHARECHAT TAKES LOWE LINTAS AS ITS CREATIVE BRAND PARTNER ShareChat, a brand of Mohalla Technology Limited, has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users. An intense and elaborate evaluation preceded the selection of the agency. The extensive experience of…
LENSKART APPOINTS LOWE LINTAS AS THEIR CREATIVE BRAND PARTNERS Lenskart, India’s leading eyewear destination, has partnered with Lowe Lintas to provide creative thrust to propel the brand further after a multi-agency pitch. The appointment of Lowe Lintas comes on the back of its experience and understanding of the e-com category with brands such as Swiggy,…
