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Lowe Lintas rides a new wave with Jawa Motorcycle’s creative mandate win

~ The agency will handle the creative duties for all the products under the brand Mumbai, 15th February 2024: Classic Legends Private Limited have appointed Lowe Lintas, one of India’s leading creative agencies, as their creative AOR for the iconic brand – Jawa Motorcycles. The win is more special for the agency, as the team had also been the ones…

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Opinion: Why Asking ‘WHY’ Will Always Have Greater Impact

The author reflects on the debate around the relevance of ‘Purpose’. He contends that brands are magnets of meaning, and that creating meaning is both a humanitarian and financial force and will always lead to better businesses. When the world gets up every morning and gets on with life, we never declare that 8.1 billion…

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MullenLowe Lintas Group India Recognized as One of 100 Best Companies for Women in India...

~ The organisation is the only advertising agency from India to be included in the list Mumbai, 16 November 2023 – MullenLowe Lintas Group India has recently been included in the esteemed list of the “100 Best Companies for Women in India” by Avtar and Seramount. This recognition underscores the Group’s unwavering commitment to gender…

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The current wave of consumers subscribe to brands for their mission statements: S...

The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass In a world where brands compete for attention in an ever-evolving media landscape, the importance of brand purpose has emerged as a transformative force….

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Mullen Lintas to fashion a new narrative for Yousta

~ The account was won after a multi-agency pitch ~ Mumbai, September 18, 2023 – Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the vibrant and affordable youth-focused fashion brand under the umbrella of Reliance Retail. Yousta aims to redefine the fashion landscape for young consumers by seamlessly blending…

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Lowe Lintas Kolkata launches new brand campaign for Veedol – ‘Rakhe Saaf, Dil Se’

Kolkata, 13 September 2023: Lowe Lintas, one of India’s leading advertising agencies and the creative AOR for Tide Water Oil, has conceptualised a new brand campaign for Veedol, one of India’s leading lubricant brands. The campaign, launched across media tells a compelling story through 4 distinct film narratives for four automotive segments- bike, car, truck…

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Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar

The Group CEO, MullenLowe Lintas Group India, Chief Strategy Officer – Asia Pacific, and Head of Global Planning Council, shares what he would like to see changed or tackled next in the Indian advertising industry. Mobile companies are connecting us with show business and fitness, insurance companies are securing shopping and home services, and transportation…

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Lowe Lintas Unveils Exclusive Campaign for Dosti 1 Mumbai with Superstar Anil Kapoor

Mumbai, 5th September 2023 — Lowe Lintas Mumbai, one of India’s foremost creative agencies, proudly unveils an innovative advertising campaign in partnership with Dosti Realty for their latest masterpiece, the Dosti 1 Mumbai project. This campaign, featuring the charismatic Bollywood superstar Anil Kapoor, aims to cast a spotlight on the unparalleled amenities, connectivity, and opulence…

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Mullen Lintas creates a new narrative for Manipal Hospitals with their latest Brand...

Bengaluru, August 24, 2023 – Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to…

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Lowe Lintas showcases Feature rich HP Elitebook as a savvy Sidekick in the Hybrid Work Era...

Delhi, 10th August, 2023: Lowe Lintas, one of India’s leading advertising agencies, has recently launched an innovative ad campaign for the cutting-edge HP EliteBook laptop series, aiming to position it as the ideal weapon for thriving in the age of hybrid working. The quick-witted campaign showcases the HP EliteBook’s unparalleled features, ensuring seamless productivity and…

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Lowe Lintas’s latest campaign makes the perfect flex to convince parents to purchase the...

Delhi, 13 July 2023: One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the unmatched features and style of HP’s innovative Chromebook. In an…

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Lowe Lintas lights up Seniors’ Lives with Humorous Campaign for Dr Agarwals Group of...

Bangalore, July 31, 2023 – Lowe Lintas, one of India’s leading advertising agencies, has set its sights on a fun and emotionally resonant campaign for Dr Agarwals Eye Hospital Group, a renowned eye care chain with 150+ hospitals spread across 10 countries. The campaign, featuring Revathi and Anant Mahadevan, aims to challenge the deep-rooted societal…

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