Applying Quiet Compounding to Brand Building An article by Krishna Iyer 10th October 2024, Mumbai: In the realm of finance, as eloquently explained by Morgan Housel in his article “Quiet Compounding,” the most impressive results often come from the quiet, patient accumulation of wealth over long periods. This principle of steady, unseen growth can be…
Delhi, 14 October 2024: Lowe Lintas, has launched an exciting new ad campaign for Google Shopping that captures the essence of Diwali festivities through a vivid and vibrant virtual marketplace experience. Titled “Google Shopping ka Mela”, the campaign showcases the unparalleled convenience and variety of Google Shopping, all through the playful lens of a Diwali…
~ Batra to partner with the creative leadership team in Mumbai strengthening the agency’s creative excellence and strategic direction Mumbai, 11th October 2024: Lowe Lintas, one of India’s leading brand-building companies, has announced the appointment of Kapil Batra as President at its Mumbai office, effective immediately. Kapil’s hire completes the creative leadership team at Lowe…
~ The campaign, released in two phases, encourages everyone to celebrate not just the festivals, but the traditions that make it so special. Mumbai, 11 October 2024: Axis Bank, one of the largest private sector banks in India has unveiled its festive campaign ‘Dil Se Open Celebrations’, aiming to capture the true spirit of Indian…
~ From boardrooms to living rooms, the ad film directed by Mira Nair honours women who wear many crowns~ National, 4th October 2024: This Diwali, Tanishq, India’s largest retail jewellery brand from the house of TATA, launches a film directed by internationally acclaimed filmmaker Mira marking her first-ever Indian TV commercial. Conceptualised by Lowe Lintas,…
~ The account will be managed by the agency’s Mumbai office ~ Mumbai, 22nd August 2024: Lowe Lintas, one of India’s leading brand building and advertising companies, has been awarded the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility Ltd (formerly known as Amara Raja Batteries Ltd), after a keenly…
MullenLowe Lintas Group is putting its money where its mouth is on the people front, rooted in the belief that in a cut-throat and increasingly transactional industry Group CEO Subbu explains how the Lintas Employees’ Welfare Trust has supported the leadership as it seeks to expand benefits in the areas of healthcare, education, holidays and…
Releases new state-specific commercials as 2nd rendition of its hyperlocal campaign for Uttar Pradesh, Punjab and Haryana Rooted in region-specific insight celebrating unique cultural truth of each region National, 30th July, 2024: Tata Tea Premium, flagship tea brand from Tata Consumer Products portfolio takes you on an engaging journey across the states of Uttar Pradesh,…
~ The campaign features Bollywood actress Kajol highlighting the ease of the app Delhi, 26 May 2024 – Lowe Lintas has recently launched a campaign in collaboration with Google Pay, India’s leading digital payment platform. The campaign, starring beloved Bollywood actress Kajol, seeks to highlight the unparalleled confidence, solace, and peace of mind experienced…
~ In four phases over the last year, the research has completed 20 states, with the rest expected to be finalised by Q2 2024 Mumbai, 30 April 2024: ‘State of States’ is an ambitious, one-of-a-kind, thought-leadership initiative undertaken by MullenLowe Lintas Group in collaboration with Quantum Consumer Solutions, to partner their clients in helping create deeper meanings for…
~ New commercial starring Akshay Kumar shows why Dollar Bigboss is the fittest choice. Kolkata, 26 March 2024: Dollar Industries Limited, a frontrunner in the hosiery industry, is all set to go on air with its new brand film starring Bollywood heart throb Akshay Kumar as the man of the hour. The film conceptualised by Lowe…
An approach to problem solving, through problem framing Today, the 14th of March, is the birthday of Albert Einstein, one of the greatest minds to have graced this planet, who fundamentally changed our view of space and time and helped reimagine modern physics, relatively speaking. I recall one of Einstein’s more famous observations, ‘The important…
