Gaurav Laghate, Sr Editor, Head – Consumer Bureau, Mint in conversation with Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group. Mumbai, 10th June 2025: As the advertising industry navigates the challenges of project-based billing, the rise of in-house creative teams, and tightening profit margins, MullenLowe Lintas Group India is undergoing a significant transformation. The 86-year-old agency, led by…
~On-ground activation in 200+ rural and semi-urban towns to educate~ ~Campaign communication in 12 Indian languages~ Mumbai, May 28, 2025: The General Insurance Council (GIC) of India has rolled out its latest nationwide campaign, ‘Achha Kiya Insurance Liya’, to communicate the importance of securing one’s valuable assets, whether health, vehicle, property, or livelihood. Developed basis…
Mumbai, 7th May 2025: Lowe Lintas has been appointed as the brand and communications partner for Cofsils, following a pitch process that saw participation from some of the top creative agencies in the country. Part of the Cipla Health portfolio, Cofsils is a well-known name in the throat relief category, offering a range of products…
Kolkata, April 22, 2025: Kolkata Knight Riders (KKR), the reigning TATA IPL champions, successfully launched their #ShahoshiRani initiative on Tuesday alongside the 8th edition of Knight Golf at The Royal Calcutta Golf Club (RCGC). #ShahoshiRani pays tribute to women demonstrating exceptional courage in challenging circumstances. This initiative integrates several impactful pillars: Play It Forward, Skill…
Chennai, 22nd April, 2025: In a heartwarming blend of nostalgia, fandom, and purpose, Britannia Milk Bikis, one of Tamil Nadu’s most cherished biscuit brands, became the centerpiece of a unique tribute during the release celebration of Good Bad Ugly, starring Tamil cinema icon Ajith Kumar. In an unprecedented gesture by Ajith Kumar’s fan club, a…
24 March, 2025, Bangalore: As the IPL fever grips the nation, Rapido, a ride-sharing platform, has launched an electrifying new campaign, promising users a ride in just 5 minutes. Staying true to its tagline “Bike, Auto, Car – Never Too Far”, Rapido is ensuring that cricket fans can travel seamlessly without missing a single moment…
~ The digital-first campaign stars a mix of artists and influencers like Jackie Shroff, Upendra Limai, Srishti Tawde, Sambhata & Kaam Bhaari Mumbai, 22nd March 2025: Mumbai has always had its own rhythm— from Yeh Hai Bombay Meri Jaan to Mumbhai to Bambai Nagariya, the city’s spirit has been sung, celebrated, and reimagined. Now, as…
Livguard’s new positioning message, ‘Powering the Homes of Tomorrow,’ reinforces the brand’s commitment to a smarter, more energy-efficient future. By leveraging IPL 2025, the brand aims to drive awareness and adoption of reliable solar and inverter-battery solutions across Indian households. 21st March 2025, New Delhi: As the new IPL season ignites passion across the nation,…
~ Features actor Shefali Shah to reinforce what women truly deserve ~ Mumbai, March 11, 2025: This Women’s Day, Axis Bank is championing real change with the launch of its latest campaign for the ARISE Women’s Savings Account. Conceptualized by Lowe Lintas, the campaign challenges conventional Women’s Day celebrations that often rely on pink-themed gestures,…
By S.Subramanyeswar Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Global How long has your agency and the client been working together on this brand? How did the relationship begin? It may or may not have been love at first sight, but at no point over the last 50 years has this…
By S.Subramanyeswar Group CEO – India & Chief Strategy Officer – APAC MullenLowe Lintas Group ‘It’s a riddle, wrapped in a mystery, inside an enigma.’ That may have been Sir Winston Churchill’s oblique description of Stalin’s Russia, but he may well have been referring to modern India. Closer home, Nobel Laureate Amartya Sen’s view is…
Neeta Nair, Editor, IMPACT Magazine, gets candid with Sarvesh Raikar, President (Creative) at Lowe Lintas behind the 10 most memorable ads of 2024, who earned a spot for themselves in IMPACT’s Hall of Fame, one of them being Lifebuoy’s Moo Deng! Our concept revolved around reshaping how alphabets are taught in schools, challenging the norm…
