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Terribly Tiny Tales collaborates with Bayer India for #SirfEkSaridon campaign

Terribly Tiny Tales (TTT) has collaborated with headache relief medicine Saridon (Bayer India) for its #SirfEkSaridon campaign. The campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches. Over the years, Saridon has been synonymous with fast headache relief. However, TTT’s relatable stories bring a fresh, lighthearted take on…

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Year-ender 2022: PR industry needs to reinvent itself – Ameer Ismail

Campaign India ends the year by asking the industry what they don’t want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more… Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking…

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Rewind 2022: This year was of complete resurgence – Ameer Ismail

It’s time to review the most significant industry developments as 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series. Recapping the year 2022 for the PR and marketing communications ecosystem, as well as…

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Havells showcases ‘Unconventionally Beautiful’ range of water heaters in new...

The latest campaign has been conceptualized by Mullen Lintas Delhi. Havells India Limited has launched a new TVC campaign titled What-a-Heater showcasing its ‘Unconventionally Beautiful’ premium range of water heaters. Conceptualized by Mullen Lintas Delhi, the latest ad campaign introduces a state-of-the-art range of stunning water heaters from Havells. In a category that singularly talks functionality, the…

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Kirloskar reinforces new positioning with DOOH media at Mumbai Airport T2

A 130-year-old industrial conglomerate, Kirloskar refreshes its positioning with a new age Digital OOH campaign at the Mumbai Airport in partnership with Times OOH. Since 1888, Kirloskar, a pioneer in engineering solutions has made a meaningful difference in the lives of millions of people across the world. The spirit of innovation and purpose was captured…

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Vim gets Milind Soman to turn dark to prove a point

Watch the film conceptualised by Lowe Lintas here. Vim has launched an ad campaign titled #VimBlackForMen with an aim to break gender stereotypes. Conceptualised by Lowe Lintas, the film features actor Milind Soman and tries to rid societal stereotypes which define women only through chores like caregiving and household tasks. The film begins with a…

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Havells weaves fresh tale of its popular campaign “Wires that Don’t Catch Fire”

The ad campaign conceptualized by Mullen Lintas highlights & builds on the product’s USP in compelling and captivating style storytelling. Havells India leading manufacturer and marketers of cables and wires, has come up with a new refreshing ad campaign Wire that Don’t Catch Fire which is built on the proposition of using high quality wire…

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MullenLowe Lintas Group’s Next Era Subbu is the new Group CEO

MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…

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Mullen Lintas Wins Saffola Brands

Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya, following a multi-agency pitch. The Mumbai based agency has set up a new multi-disciplinary team to handle the mandate for the new Saffola brands. Speaking of the win by the agency, Hari Krishnan, Chief Executive Officer, Mullen Lintas said, “Forgive the…

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Interpublic Elevates Kristen Cavallo to Global CEO, MullenLowe Group Alex Leikikh Remains...

Interpublic Group announced today that Kristen Cavallo, CEO of The Martin Agency, has been promoted to Global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Cavallo assumes the Global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains Chairman,…

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OLX Autos launches its new brand campaign “OLXtraaa” featuring Sharman Joshi

The new campaign builds on its best-price narrative with real-life situations that are fun and relatable. OLX Autos, India’s leading player in the pre-owned automobile segment, today launched their latest brand campaign “OLXtraaa”. Conceptualised and created by Lowe Lintas, the campaign comprises of multiple films that depict real-life situations in an unconventional way to reiterate…

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Britannia’s 50-50 gives Ravi Shastri a confused personality

Britannia has rolled out a campaign for its 50-50 Maska Chaska biscuit. Conceptualised by Lowe Lintas, it shows Ravi Shastri in the crowd during a game of cricket. His first bite of the biscuit shows him applaud in a classy, subdued manner to a cricket shot. After his second bite, the former Indian cricketer and…