By S.Subramanyeswar Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Global How long has your agency and the client been working together on this brand? How did the relationship begin? It may or may not have been love at first sight, but at no point over the last 50 years has this…
By S.Subramanyeswar Group CEO – India & Chief Strategy Officer – APAC MullenLowe Lintas Group ‘It’s a riddle, wrapped in a mystery, inside an enigma.’ That may have been Sir Winston Churchill’s oblique description of Stalin’s Russia, but he may well have been referring to modern India. Closer home, Nobel Laureate Amartya Sen’s view is…
Neeta Nair, Editor, IMPACT Magazine, gets candid with Sarvesh Raikar, President (Creative) at Lowe Lintas behind the 10 most memorable ads of 2024, who earned a spot for themselves in IMPACT’s Hall of Fame, one of them being Lifebuoy’s Moo Deng! Our concept revolved around reshaping how alphabets are taught in schools, challenging the norm…
~ The account will be handled by the Mumbai office of Lowe Lintas Mumbai, December 18, 2024: In a significant win, Lowe Lintas has been awarded the creative mandate for Complan, one of India’s most iconic and trusted nutritional brands. Following an intense and competitive multi-agency pitch, this collaboration marks the meeting of two industry…
Delhi, 16th December 2024: Lowe Lintas, in partnership with Google Pay (GPay), has launched a captivating new campaign that redefines the way credit cards are used by showcasing their versatility when added to the GPay app. The campaign highlights how users can now tap to pay or scan to pay with ease, making transactions more…
~ Improves its ranking this year, further strengthening its commitment to gender diversity Mumbai, 19th November 2024 – MullenLowe Lintas Group India is thrilled to announce its recognition as one of the ‘100 Best Companies for Women in India’ (BCWI) by Avtar and Seramount for the second year in a row. The highlight being that…
Applying Quiet Compounding to Brand Building An article by Krishna Iyer 10th October 2024, Mumbai: In the realm of finance, as eloquently explained by Morgan Housel in his article “Quiet Compounding,” the most impressive results often come from the quiet, patient accumulation of wealth over long periods. This principle of steady, unseen growth can be…
Delhi, 14 October 2024: Lowe Lintas, has launched an exciting new ad campaign for Google Shopping that captures the essence of Diwali festivities through a vivid and vibrant virtual marketplace experience. Titled “Google Shopping ka Mela”, the campaign showcases the unparalleled convenience and variety of Google Shopping, all through the playful lens of a Diwali…
~ Batra to partner with the creative leadership team in Mumbai strengthening the agency’s creative excellence and strategic direction Mumbai, 11th October 2024: Lowe Lintas, one of India’s leading brand-building companies, has announced the appointment of Kapil Batra as President at its Mumbai office, effective immediately. Kapil’s hire completes the creative leadership team at Lowe…
~ The campaign, released in two phases, encourages everyone to celebrate not just the festivals, but the traditions that make it so special. Mumbai, 11 October 2024: Axis Bank, one of the largest private sector banks in India has unveiled its festive campaign ‘Dil Se Open Celebrations’, aiming to capture the true spirit of Indian…
~ From boardrooms to living rooms, the ad film directed by Mira Nair honours women who wear many crowns~ National, 4th October 2024: This Diwali, Tanishq, India’s largest retail jewellery brand from the house of TATA, launches a film directed by internationally acclaimed filmmaker Mira marking her first-ever Indian TV commercial. Conceptualised by Lowe Lintas,…
~ The account will be managed by the agency’s Mumbai office ~ Mumbai, 22nd August 2024: Lowe Lintas, one of India’s leading brand building and advertising companies, has been awarded the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility Ltd (formerly known as Amara Raja Batteries Ltd), after a keenly…
