How HUL surfed the big trends and innovated to build its detergents brand Last month, consumer goods behemoth Hindustan Unilever Ltd (HUL) announced that Surf Excel became its first $1 billion brand in sales (approx ₹8,200 crore) in its portfolio of multifarious brands. The brand, it said, almost doubled revenue in the last five years…
Mumbai, March 20, 2023: Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations. Sharon brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a Management Trainee with FCB where she worked for 15…
The award-winning ad campaign by Lowe Lintas has inspired director Lijo Jose Pellissery’s film ‘Nanpakal Nerathu Mayakkam’, now streaming on Netflix India Did you know that Lijo Jose Pellissery’s (LJP) film Nanpakal Nerathu Mayakkam was inspired by a Greenply ad? The Malayalam film is available to stream on Netflix and it bears a credit saying, “To the…
True blue futuristic product – Meditate Air Purifiers is first product from Havells Studio Delhi, 17 February 2023: Havells India Limited, a leading Fast Moving Electrical Goods (FMEG) company, has launched a new brand, Havells Studio, that brings together innovative, premium and ingeniously crafted technological products for today’s discerning consumers. The positioning for the brand…
New Delhi, February 15, 2023: One of India’s leading matrimony portals, Jeevansathi, has recently launched its latest feature Free Chat with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to draw in potential users to the service by enabling them to message their match directly, without exchanging numbers. For years, individuals across…
Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles New Delhi, January 30, 2023: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household name when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. Mullen Lintas…
The agency will be designing and executing all brand marketing communication campaigns of Skipper Pipes & Fittings Mumbai, 24 January 2023: Skipper Pipes has announced that it has assigned Lowe Lintas as its creative agency to strategize and execute its national launch campaign. As part of this association, Lowe Lintas will be designing and executing…
The advertising and marketing communications agency will oversee the communication strategy and brand. Bangalore, 5th January 2023: One of India’s leading fashion retail giant Lifestyle, has recently appointed Lowe Lintas to manage its creative duties. As a part of the partnership, Lowe Lintas Bangalore will be responsible for the creative mandate of the parent brand…
Gurgaon, 3 January 2022: Okaya Battery, one of India’s leading battery manufacturers, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. Commenting on the association, Arush Gupta, Director, Okaya Batteries said, “We have some ambitious plans for the future…
Terribly Tiny Tales (TTT) has collaborated with headache relief medicine Saridon (Bayer India) for its #SirfEkSaridon campaign. The campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches. Over the years, Saridon has been synonymous with fast headache relief. However, TTT’s relatable stories bring a fresh, lighthearted take on…
Campaign India ends the year by asking the industry what they don’t want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more… Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking…
It’s time to review the most significant industry developments as 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series. Recapping the year 2022 for the PR and marketing communications ecosystem, as well as…
