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ZEE5 PARTNERS WITH LOWE LINTAS TO DRIVE ITS GLOBAL CREATIVE STRATEGY Global streaming platform ZEE5 today announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office. With a…

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LOWE LINTAS TO DRIVE THE CREATIVE MANDATE FOR TATA MOTOR’S NEW PREMIUM HATCHBACK – ALTROZ The creative duties for Tata Motors’ Altroz were given to Lowe Lintas following a multi-agency pitch that saw participation from a number of leading agencies in India. Tata Altroz is the premium hatchback from Tata Motors that is based on…

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SHARECHAT TAKES LOWE LINTAS AS ITS CREATIVE BRAND PARTNER ShareChat, a brand of Mohalla Technology Limited, has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users. An intense and elaborate evaluation preceded the selection of the agency. The extensive experience of…

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LENSKART APPOINTS LOWE LINTAS AS THEIR CREATIVE BRAND PARTNERS Lenskart, India’s leading eyewear destination, has partnered with Lowe Lintas to provide creative thrust to propel the brand further after a multi-agency pitch. The appointment of Lowe Lintas comes on the back of its experience and understanding of the e-com category with brands such as Swiggy,…

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Subbu elevated to Group Chief Strategy Officer at MullenLowe Lintas Group Better known as Subbu, Subramanyeswar’s elevation comes on the back of his remarkably successful stint as Chief Strategy Officer of Lowe Lintas. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011. He has played a chief role in upping the company’s…

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MULLEN LINTAS BANGALORE TO STEP UP RUOSH’S CREATIVE MANDATE In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen…

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LISTEN TO YOUR CONSUMER AND DELIVER ON WHATEVER PROMISES YOU MAKE – AMEER ISMAIL Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust…

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LOWE LINTAS TO MANAGE CREATIVE DUTIES FOR BRITANNIA’S TIMEPASS RANGE OF SNACKS Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking…

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LOWE LINTAS BAGS THE CREATIVE MANDATE FOR THUMS UP In a recent development, the iconic Indian cola brand – Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We…

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LLOYD PARTNERS WITH MULLEN LINTAS FOR BRAND RESTAGE Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric…

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LOWE LINTAS WINS THE CREATIVE MANDATE OF CRICBUZZ Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. Thanks to the meteoric rise in the number of…

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LOWE LINTAS SCORES THE CREATIVE MANDATE OF MOBILE PREMIER LEAGUE Debut campaign featuring Virat Kohli goes live The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. Mobile Premier League, colloquially known as…