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MULLEN LINTAS NAMES VIKAS MEHTA CEO Mullen Lintas, today announced the appointment of Vikas Mehta as its CEO. Mullen Lintas is the creative agency of MullenLowe Lintas Group, built on the global network’s philosophy of challenger thinking with offices in Mumbai, Delhi (NCR) and Bengaluru. He takes on this role from Virat Tandon, who was…

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LOWE LINTAS AND POINTNINE LINTAS MERGE Creates a hyper-bundled, future-facing agency with skill and scale MullenLowe Lintas Group, India’s leading marketing communications group has announced the merger of its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas.  The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe…

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LOWE LINTAS NAMES SAGAR KAPOOR AND PRATEEK BHARDWAJ AS CHIEF CREATIVE OFFICERS Mumbai: MullenLowe Lintas Group, today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit…

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Liberty General Insurance assigns its creative and media duties to PointNine Lintas Liberty General Insurance Limited, one of India’s fastest growing general insurance companies, has appointed the omni-channel creative agency PointNine Lintas to handle its creative and media duties. The appointment was announced as an outcome of a multi-agency pitch that was won by the…

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CALL ME ‘BRANDISHING’ Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group makes a case for rebranding what brands do nowadays ‘Brandishing’ Meaning: to wave or flourish (a weapon) in a triumphant, threatening, or ostentatious way Synonym: wave, raise, display, shake, swing, exhibit, flourish, wield, flaunt When the work of brands started in earnest (let’s…

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PRODUCT OF THE YEAR APPOINTS POINTNINE LINTAS AS OMNICHANNEL AGENCY Product of the Year (POTY), a consumer-voted award for product innovation, has partnered with PointNine Lintas to craft its communication strategy. After ten years of celebrating the best innovations in consumer products and services, Product of the Year (POY) is back with its eleventh edition….

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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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ARUN IYER, CHAIRMAN & CCO, LOWE LINTAS FEATURED IN ECONOMIC TIMES’ 40 UNDER FORTY 2018 LIST Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need…

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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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POINTNINE LINTAS APPOINTED CREATIVE AGENCY FOR ZESPRI The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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GLOBAL EFFIE EFFECTIVENESS INDEX 2018 RANKS MULLENLOWE LINTAS GROUP #1 IN INDIA AND THE ASIA PACIFIC The Global Effie Effectiveness Index for 2018 was recently announced. MullenLowe Lintas Group has been ranked #1 agency in India and the Asia Pacific as per the Global Effie Effectiveness Index 2018. It has also ranked the Group as…