In what could be dubbed as the pitch of the year, India’s most effective agency*, Lowe Lintas has bagged the creative duties of online major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch process that lasted approx. 2 months.
On bagging the business mandate of Flipkart, Joseph George, CEO – Lowe Lintas + Partners said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”
Shoumyan Biswas, Senior Director – Flipkart added, “Our business landscape is rapidly expanding and our growth rates have been exponential – in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We went through a rigorous selection process for multi-agency pitch and are thrilled to announce that Lowe Lintas + Partners with their strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner.”
Reacting to the win, GV Krishnan, Executive Director, Lowe Lintas Bangalore says, “We’re excited to have won this hard-fought mandate which lasted over 8 weeks. I am personally delighted to be partnering with Flipkart to chart out their next journey. We would like to be the agency that creates effective communication for the brand which can break the clutter in this high-decibel category.”
Over the past year, e-commerce and online businesses have been fuelling the industry growth with numerous ventures investing in aggressive brand building. Lowe Lintas has been at the fore-front of this wave with numerous wins in this space. Some of the recent examples include the online ticketing company – Bookmyshow.com, online classifieds market place – OLX.in, online fashion portal – Myntra.com, the m-wallet startup – FreeCharge, online matrimony portal – Bharatmatrimony.com, and Starsports.com that brings the best of live sports in India online.
Speaking of the momentum via these ventures/ startups, Joseph George adds, “Lowe Lintas has a great legacy of building powerful brands from scratch. In a way, we’ve been the agency of choice for the Indian startups for a very long time. The addition of Flipkart to our portfolio should strengthen our equity in that direction further.”
Lowe Lintas has built over 50 brands in India, right from their days as a startup. Some of the recent examples include Idea Cellular, Woodland, Croma, Pureit, ICICI Prulife, Titan Sonata, Tanishq, Fastrack, Micromax and Havell’s.