Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more
Lintas Live, a digital-first creative PR agency has won the PR mandate of Allied Blenders and Distillers Pvt. Ltd. (ABD), after a competitive multi-agency pitch. Lintas Live is set to develop the PR communication strategy for ABD and its brand portfolio, which will include, PR content creation and corporate reputation building, solidifying ABD’s vision to be the most admired Spirits Company in the country.
Lintas Live has been tasked to ensure Allied Blenders and Distillers Pvt. Ltd and its brand portfolio are well-positioned amongst key stakeholder segments with each brand enjoying a distinct position. With this win, Lintas Live strengthens its portfolio of clients from various sectors including tech, hospitality and tourism. The Mumbai office will lead the business.