The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…
As old as civilization itself, the art of storytelling is often seen as a purely creative pursuit, yet to deliver the most effective results it relies as much on strategy and logic as it does pure emotion. A good story is a good strategy. Strategies are a product of diligent logic and thinking, but the…
Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…
“You will be shocked (or not!) at what sort of agencies are indulging in undercutting today,” says Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, as he gets candid about critical challenges faced by the communication industry today. George feels that agencies that have been unable to…
MullenLowe Lintas Group today announced the elevation of Naveen Gaur as Chief Operating Officer, Lowe Lintas. He was until now, President, Lowe Lintas in charge of the New Delhi (NCR) operations. Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will…
MullenLowe Lintas Group, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj…
HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing…
GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach. The agency’s role would be…
MullenLowe Lintas Group, India was declared the ‘Agency of the Year’ at the 2016 India Effies awards held in Mumbai on December 16, 2016. This was a result of the agency winning 23 metals across 11 of its brands. Of its 54 shortlisted cases, the agency ended up winning on 23 of them. This win now makes it twice…
MullenLowe Lintas Group India was crowned the ‘India Creative Agency of the Year’ at the Campaign South Asia Agency of the Year 2016 awards held on November 30, 2016 in Mumbai. MullenLowe Lintas Group edged out competition big and small and won the coveted title, making it thereby two years in a row. The Campaign…
Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands. The creative mandate would be led by the Mumbai office of…
New Delhi: Continuing its momentum of offering clients an integrated solutions offering, MullenLowe Lintas Group has been mandated to offer its creative and digital services to India’s leading rice brand, India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities. The…
