MullenLowe Lintas Group is putting its money where its mouth is on the people front, rooted in the belief that in a cut-throat and increasingly transactional industry Group CEO Subbu explains how the Lintas Employees’ Welfare Trust has supported the leadership as it seeks to expand benefits in the areas of healthcare, education, holidays and…
Releases new state-specific commercials as 2nd rendition of its hyperlocal campaign for Uttar Pradesh, Punjab and Haryana Rooted in region-specific insight celebrating unique cultural truth of each region National, 30th July, 2024: Tata Tea Premium, flagship tea brand from Tata Consumer Products portfolio takes you on an engaging journey across the states of Uttar Pradesh,…
~ The campaign features Bollywood actress Kajol highlighting the ease of the app Delhi, 26 May 2024 – Lowe Lintas has recently launched a campaign in collaboration with Google Pay, India’s leading digital payment platform. The campaign, starring beloved Bollywood actress Kajol, seeks to highlight the unparalleled confidence, solace, and peace of mind experienced…
~ In four phases over the last year, the research has completed 20 states, with the rest expected to be finalised by Q2 2024 Mumbai, 30 April 2024: ‘State of States’ is an ambitious, one-of-a-kind, thought-leadership initiative undertaken by MullenLowe Lintas Group in collaboration with Quantum Consumer Solutions, to partner their clients in helping create deeper meanings for…
~ New commercial starring Akshay Kumar shows why Dollar Bigboss is the fittest choice. Kolkata, 26 March 2024: Dollar Industries Limited, a frontrunner in the hosiery industry, is all set to go on air with its new brand film starring Bollywood heart throb Akshay Kumar as the man of the hour. The film conceptualised by Lowe…
An approach to problem solving, through problem framing Today, the 14th of March, is the birthday of Albert Einstein, one of the greatest minds to have graced this planet, who fundamentally changed our view of space and time and helped reimagine modern physics, relatively speaking. I recall one of Einstein’s more famous observations, ‘The important…
~ The agency will handle the creative duties for all the products under the brand Mumbai, 15th February 2024: Classic Legends Private Limited have appointed Lowe Lintas, one of India’s leading creative agencies, as their creative AOR for the iconic brand – Jawa Motorcycles. The win is more special for the agency, as the team had also been the ones…
The author reflects on the debate around the relevance of ‘Purpose’. He contends that brands are magnets of meaning, and that creating meaning is both a humanitarian and financial force and will always lead to better businesses. When the world gets up every morning and gets on with life, we never declare that 8.1 billion…
~ The organisation is the only advertising agency from India to be included in the list Mumbai, 16 November 2023 – MullenLowe Lintas Group India has recently been included in the esteemed list of the “100 Best Companies for Women in India” by Avtar and Seramount. This recognition underscores the Group’s unwavering commitment to gender…
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass In a world where brands compete for attention in an ever-evolving media landscape, the importance of brand purpose has emerged as a transformative force….
~ The account was won after a multi-agency pitch ~ Mumbai, September 18, 2023 – Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the vibrant and affordable youth-focused fashion brand under the umbrella of Reliance Retail. Yousta aims to redefine the fashion landscape for young consumers by seamlessly blending…
Kolkata, 13 September 2023: Lowe Lintas, one of India’s leading advertising agencies and the creative AOR for Tide Water Oil, has conceptualised a new brand campaign for Veedol, one of India’s leading lubricant brands. The campaign, launched across media tells a compelling story through 4 distinct film narratives for four automotive segments- bike, car, truck…
