Lowe Lintas crafts Cipladine’s new campaign highlighting its fast action and reliability, repositioning it as a ‘Fast Aid’ solution for everyday injuries.
Lowe Lintas has been appointed as the brand and communications partner for Cofsils, following a pitch process that saw participation from some of the top creative agencies in the country.
In a heartwarming blend of nostalgia, fandom, and purpose, Britannia Milk Bikis, one of Tamil Nadu’s most cherished biscuit brands, became the centerpiece of a unique tribute during the release celebration of Good Bad Ugly, starring Tamil cinema icon Ajith Kumar.
As the IPL fever grips the nation, Rapido, a ride-sharing platform, has launched an electrifying new campaign, promising users a ride in just 5 minutes.
Livguard’s new positioning message, ‘Powering the Homes of Tomorrow,’ reinforces the brand’s commitment to a smarter, more energy-efficient future. By leveraging IPL 2025, the brand aims to drive awareness and adoption of reliable solar and inverter-battery solutions across Indian households.
Neeta Nair, Editor, IMPACT Magazine, gets candid with Sarvesh Raikar, President (Creative) at Lowe Lintas behind the 10 most memorable ads of 2024, who earned a spot for themselves in IMPACT’s Hall of Fame, one of them being Lifebuoy’s Moo Deng!