National, 29th May 2023: GSK today announced a partnership with veteran actor Amitabh Bachchan to raise awareness about shingles, a painful condition that affects 1 out of 3 adults above the age of 50 years[i]. The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with…
Kolkata, 8th May 2023: As part of its vision to be part of every Indian wardrobe, innerwear majors Dollar Industries Limited, a frontrunner in the hosiery industry, has teamed up with Bollywood heartthrob Saif Ali Khan as the face of Dollar Lehar – the value for money offering within the Dollar portfolio. With Akshay Kumar…
Mumbai, 04 May 2023: Lowe Lintas, the creative agency of MullenLowe Lintas Group, has announced the restructure of its creative leadership, with the appointment of Prateek Bhardwaj as CCO and Head of Creative (India). Under the new structure, Prateek will now supervise all of Lowe Lintas’ offices, which include Mumbai, Bangalore, Gurugram, and Kolkata, and…
The authors compare ChatGPT to Roald Dahl’s Great Automatic Grammatizator While OpenAI’s ChatGPT may look nothing like Roald Dahl’s (1916-1990) Great Automatic Grammatizator with its befuddling arrangement of wires, switches, thermionic valves, and electrical contraptions, its workings remain uncannily similar to the strange machine that Dahl had conjured in his classic short story: The Great…
New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On Kolkata, 20th April 2023: Dollar Industries Limited, a frontrunner in the Indian hosiery industry, has launched its latest brand campaign to promote Athleisurewear – a category that is gaining a lot of traction recently. The campaign has been conceptualized by Lowe Lintas…
Off the back of a strong sales year in 2022, Porsche India expanded its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan. To celebrate this milestone, Lintas Live organized media events across cities to gain traction for the new dealerships. Workarounds of…
During the holy month of Ramadan, Mumbai’s Bhendi Bazaar is among the best spots in Mumbai to indulge in the special street foods of ‘Iftar’. People are always keen to visit the area during the month-long festival. Lintas Live organized a media and influencers food trail for SBUT during this time and invited them to…
Mumbai, March 24, 2023: Mullen Lintas has made a significant move in its new mission to become a digital-first brand building company by appointing Ram Jayaraman of Meta as the new Chief Creative Officer (CCO). The announcement of Ram’s appointment marks a major turning point for the company as it looks into the future to…
How HUL surfed the big trends and innovated to build its detergents brand Last month, consumer goods behemoth Hindustan Unilever Ltd (HUL) announced that Surf Excel became its first $1 billion brand in sales (approx ₹8,200 crore) in its portfolio of multifarious brands. The brand, it said, almost doubled revenue in the last five years…
Mumbai, March 20, 2023: Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations. Sharon brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a Management Trainee with FCB where she worked for 15…
Sushma Rao, Senior Vice President (Planning) – Mullen Lintas, Bengaluru, lists some milestone moments when popular culture has leveraged sentiment and shifted paradigms in India Maybe this world is flat. Just not in India. Without crests and troughs, inconsistencies, and unevenness, India wouldn’t be herself. It’s her pluralistic reality that gives her a singular identity. The…
Our goal is to make our organisation more diverse. We believe that diversity brings different perspectives and ideas to the table, which ultimately leads to better decision-making and a more inclusive workplace culture. To achieve our goal, we developed and launched our leadership programme, Women of the Future, to support our female mid-management leaders. First…
