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Subbu’s Blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands S Subramanyeswar, chief strategy officer, MullenLowe Lintas Group What makes the Covid-19 pandemic such a destructive force? Yes, it spreads incredibly fast, is disarmingly lethal and has effectively decimated the world economy in just…

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#SheFirst #PadsAreEssential, says Paree in a campaign by GolinOpinion

Advocacy Campaign on Women Hygiene and Outreach on ensuring access to Sanitary Pads for women in need, during the lock down GolinOpinion Delhi team in association with Soothe Healthcare (an organization which manufactures sanitary pads under the ‘Paree’ brand name) initiated a national campaign, championing the issue of women hygiene while ensuring provision of sanitary…

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GolinOpinion creates widespread visibility for #MainBhiMumbaiPolice campaign by Lowe...

In the wake of the novel Covid-19 pandemic outbreak, in a country like India with a total population of 1.36 billion, social distancing is the need of the hour in order to contain the spread of the virus. However, in a city like Mumbai that houses millions of people, it can get daunting to physically…

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GolinOpinion virtually reinforces Tata Starbucks’ position as a customer favourite

Tata Starbucks, the leading chain of coffeehouses is a beacon for coffee lovers everywhere. With over 185 stores across 11 cities and a loyal base of ~300,000 daily customers across India, Starbucks counts on ‘Human Connections’ as one of its strongest brand pillars. Amidst the COVID-19 lockdown, the challenge for Tata Starbucks was to connect…

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GolinOpinion reinstates Marriott International as a front-runner in the culinary industry

Marriott International Inc. has an extraordinary F&B repertoire in the hospitality industry with over 5000 chefs across 200+ restaurants in India. We introduced ‘Masters of Marriott’ last year, an initiative that established the brand as a front-runner in the industry. GolinOpinion reinforced the Marriott’s strength and leadership in the F&B industry, as the largest hospitality…

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ZEE pauses its content to #BreakTheCoronaOutbreak

Conceptualised by Lowe Lintas, the initiative is live across the network As the Government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd. (ZEEL), a…

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Zydus Wellness partners with Lowe Lintas for creative duties of Sugar Free

Sugar Free, a brand owned by Zydus Wellness, recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand’s strategy and managing its creative duties. Launched in 1988, Sugar Free is a…

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iQOO partners Lowe Lintas for creative duties to launch iQOO3 smartphone in India

iQOO, a premium high-performance smartphone brand, has recently announced its entry in India. It has appointed Lowe Lintas to launch iQOO 3, a smartphone powered with the latest Qualcomm Snapdragon 865 processor with 5G capabilities. As the brand forays into the Indian premium smartphone segment, it has roped in Virat Kohli as its new brand…

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Lowe Lintas wins the creative mandate of Hershey’s India

Hershey’s Kisses, syrups, spreads, milkshake and exotic dark confectionery part of the mandate Hershey India Pvt Ltd, a part of The Hershey Company – one of the world’s leading snacking giants, has awarded its creative duties to Lowe Lintas. The decision is an outcome of a multi-agency pitch involving some of the leading agencies of…

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Lowe Lintas appoints Puneet Kapoor as Regional Creative Officer, South

Lowe Lintas has appointed its new Regional Creative Officer, Puneet Kapoor effective immediately. Having previously worked with McCann Worldgroup where he was Head of Creative, South, his appointment to the Lowe Lintas Bangalore office comes at an opportune time amidst high action in the region. The Bangalore office has produced a marquee body of work…

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Adgully announces Amer, Virat and Subbu as Powerful Influencers

The following was published in Adgully’s Powerful Influencers.