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LOWE MASIA | ProDigi: Your Roadmap to Digital Excellence Starts Here!

ProDigi, LOWE MASIA’s strategic Digital Learning Initiative. This isn’t just another program; it’s a game-changer. In partnership with Digiaccel, India’s elite Ecommerce and Applied Marketing Academy, we’re bringing you industry-leading expertise. From Unilever to Amazon, the professionals behind Digiaccel are upskilling the best. ProDigi isn’t about theory alone. You’ll be rolling up your sleeves and…

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India’s leading brand building and advertising company Lowe Lintas launches Lowe Lintas...

Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social. India, 20th July, 2023: With an aim to redefine the landscape of digital brand building, Lowe Lintas, one of India’s premier brand-building and advertising institutions has announced the launch of Lowe Lintas DX, a digital creative unit, offering…

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Lowe Lintas releases new campaign to improve medicine delivery at your doorstep

Bangalore, 18th July 2023: Lowe Lintas Bangalore, the creative agency of MullenLowe Lintas Group, has recently rolled out its latest campaign for Flipkart Health+. To initiate the brand’s latest offering of ‘Super-fast’ delivery, the new campaign by the agency implores users to try out the feature to order their medicines, which assures delivery at the…

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MULLEN LINTAS WINS THE CREATIVE MANDATE FOR HUBBLE MONEY

The agency’s Bengaluru office has been appointed to overlook the creative duties for Hubble Money after a multi-agency pitch.  Bengaluru, July 01, 2023: Hubble Money collaborated with Mullen Lintas, for their first ad campaign. Hubble Money is a unique, innovative, first of its kind, ‘Spending Account’ which helps users save up to 10% on all…

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MullenLowe Unveils New Global Positioning and Brand Identity

JUNE 6, 2023—MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57 markets globally and differentiate it from competitors. MullenLowe sees the octopus evolve from an operational mascot to a kindred spirit that visually represents how brands need to grow today. The agency’s positioning is underpinned by research…

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Amitabh Bachchan partners with GSK for shingles awareness and prevention

National, 29th May 2023: GSK today announced a partnership with veteran actor Amitabh Bachchan to raise awareness about shingles, a painful condition that affects 1 out of 3 adults above the age of 50 years[i]. The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with…

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Dollar Lehar Campaign Conceived By Lowe Lintas Ushers In The New Fun Wave

Kolkata, 8th May 2023: As part of its vision to be part of every Indian wardrobe, innerwear majors Dollar Industries Limited, a frontrunner in the hosiery industry, has teamed up with Bollywood heartthrob Saif Ali Khan as the face of Dollar Lehar – the value for money offering within the Dollar portfolio. With Akshay Kumar…

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Lowe Lintas puts Prateek Bhardwaj in-charge of Creative (India) in the top deck reshuffle

Mumbai, 04 May 2023: Lowe Lintas, the creative agency of MullenLowe Lintas Group, has announced the restructure of its creative leadership, with the appointment of Prateek Bhardwaj as CCO and Head of Creative (India). Under the new structure, Prateek will now supervise all of Lowe Lintas’ offices, which include Mumbai, Bangalore, Gurugram, and Kolkata, and…

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Blog: The future of artificial intelligence is a no-brainer

The authors compare ChatGPT to Roald Dahl’s Great Automatic Grammatizator While OpenAI’s ChatGPT may look nothing like Roald Dahl’s (1916-1990) Great Automatic Grammatizator with its befuddling arrangement of wires, switches, thermionic valves, and electrical contraptions, its workings remain uncannily similar to the strange machine that Dahl had conjured in his classic short story: The Great…

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Lowe Lintas pushes the play button in latest campaign for Dollar Athleisure

New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On   Kolkata, 20th April 2023: Dollar Industries Limited, a frontrunner in the Indian hosiery industry, has launched its latest brand campaign to promote Athleisurewear – a category that is gaining a lot of traction recently. The campaign has been conceptualized by Lowe Lintas…

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Lintas Live hosted media events across cities for Porsche India’s biggest network...

Off the back of a strong sales year in 2022, Porsche India expanded its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan. To celebrate this milestone, Lintas Live organized media events across cities to gain traction for the new dealerships. Workarounds of…

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Lintas Live organizes SBUT’s Ramadan Food Trail for media and influencers at Bhendi...

During the holy month of Ramadan, Mumbai’s Bhendi Bazaar is among the best spots in Mumbai to indulge in the special street foods of ‘Iftar’. People are always keen to visit the area during the month-long festival. Lintas Live organized a media and influencers food trail for SBUT during this time and invited them to…

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