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LISTEN TO YOUR CONSUMER AND DELIVER ON WHATEVER PROMISES YOU MAKE – AMEER ISMAIL Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust…

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LOWE LINTAS TO MANAGE CREATIVE DUTIES FOR BRITANNIA’S TIMEPASS RANGE OF SNACKS Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking…

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LOWE LINTAS BAGS THE CREATIVE MANDATE FOR THUMS UP In a recent development, the iconic Indian cola brand – Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We…

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LLOYD PARTNERS WITH MULLEN LINTAS FOR BRAND RESTAGE Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric…

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LOWE LINTAS WINS THE CREATIVE MANDATE OF CRICBUZZ Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. Thanks to the meteoric rise in the number of…

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LOWE LINTAS SCORES THE CREATIVE MANDATE OF MOBILE PREMIER LEAGUE Debut campaign featuring Virat Kohli goes live The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. Mobile Premier League, colloquially known as…

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MULLEN LINTAS WINS THE CREATIVE MANDATE OF ZEE MEDIA Creative mandate includes 6 channels including Zee News, and digital Zee Media Corporation Limited has appointed Mullen Lintas as its creative agency. The win is an outcome of a hard-fought multi-agency pitch involving industry heavyweights and client’s rostered agencies. Zee Media is one of India’s largest…

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FASTRACK ‘ MOVES’ HEARTS WITH AN INITIATIVE CONCEIVED BY LOWE LINTAS One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to…

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LOWE LINTAS ELEVATES NAVEEN GAUR AS DEPUTY CEO Naveen Gaur has been elevated to the position of Deputy CEO of Lowe Lintas. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017. Naveen’s association with Lowe…

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MULLEN LINTAS APPOINTS NEW CHIEF CREATIVE OFFICERS Mullen Lintas has recently announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement closely follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer…

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MULLEN LINTAS NAMES VIKAS MEHTA CEO Mullen Lintas, today announced the appointment of Vikas Mehta as its CEO. Mullen Lintas is the creative agency of MullenLowe Lintas Group, built on the global network’s philosophy of challenger thinking with offices in Mumbai, Delhi (NCR) and Bengaluru. He takes on this role from Virat Tandon, who was…

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LOWE LINTAS AND POINTNINE LINTAS MERGE Creates a hyper-bundled, future-facing agency with skill and scale MullenLowe Lintas Group, India’s leading marketing communications group has announced the merger of its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas.  The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe…