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The market is headed back to full service: Joseph George

Interview with Regional President, South & Southeast Asia, & Group CEO, India, MullenLowe Lintas The clients are the ones desperate for this to happen. Sooner than later, they will be the ones who force agencies to re-orient themselves to becoming omni-channel, Joseph George tells Alokananda Chakraborty Sir Martin recently said, when people talk about who our competitors are,…

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2016 Resolutions with a Twist: Joseph George

Joseph George, Regional President, South & Southeast Asia, Group CEO India, MullenLowe Lintas Group gives us 18 resolutions for 2016 but with a twist. From ‘Getting in shape’ translating to cutting down on overstaffing at agencies to ‘Knowing your worth’ being getting over awkwardness and asking clients for money; unlike customary resolutions these unique 2-in-1 resolutions…

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MullenLowe Lintas Group, India wins its 75th award for the year!

In what can only be termed as unprecedented, MullenLowe Lintas Group, India picked up its 75th award for the year last night. Ironically for an agency that does not enter creative awards, it has emerged unambiguously as the “most awarded agency” in India in 2015. All 75 awards were won either for market/campaign effectiveness or…

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MullenLowe Group announces new regional leadership role

NEW YORK, 2nd November, 2015: Lowe veteran, Joseph (Joe) George, currently Group CEO of the MullenLowe Lintas Group in India, adds South & Southeast Asia responsibilities to his current remit. The appointment is effective immediately, and Joe will report to Alex Leikikh, Global CEO, MullenLowe Group. Joe has been with the Lowe network for 24…

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Lowe Lintas Bangalore wins creative mandate of TVS Sport

Bangalore: Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently. TVS Sport is a leading commuter brand in the TVS portfolio and has been witnessing promising growth…

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India wins 2 medals at 2015 Jay Chiat; both by MullenLowe Lintas Group for Havells and...

India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and MullenLowe Lintas Group picked up both, at an event held in New York on Oct 5-6, 2015. This is also the first time, that work from two Indian…

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Subbu’s Blog: Tomorrow is overdue

Strategic planning is a lot like the proverbial elephant that flummoxed the blind men into thinking it was something else. Everyone’s got a view on what planning is, or should be. Thankfully, so do the planners. To a lot of people in account management, those in planning are involved in something delightfully obscure like culture,…

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Subbu’s Blog: Distinctive advantage is the new competitive advantage

Conventional marketing wisdom had it that any product or service needed to have a competitive advantage over the rest in order to be successful. In the words of renowned business guru Michael Porter, who came up with the theory of competitive advantage, a brand or a business had a competitive advantage if it had a…

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Mullen Lintas announces national leadership team

Mumbai | 12 August, 2015: Mullen Lintas, the recently launched creative agency of MullenLowe Lintas Group, has appointed its senior management team across cities. Announcing the new team, Amer Jaleel, Chairman and CCO – Mullen Lintas noted, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time….

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Mullen Lintas is here to offer ambitious brands an alternative to the likes of Lowe,...

The Lowe Lintas Group, which was rebranded to MullenLowe Lintas has been in the news for two reasons, firstly for its  rebranding in India which was announced last week (the rebranding in India comes on the back of the global union of IPG agencies Mullen, and Lowe and Partners). Secondly, as part of this move, the…

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MullenLowe Lintas Group Launches New Creative Agency – Mullen Lintas

~ Virat Tandon named CEO. Shriram Iyer to be National Creative Director ~ July 27th, 2015 / Mumbai: Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, MullenLowe Lintas Group unveiled more details about the new agency. Mullen Lintas officially launches on August…

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MullenLowe Lintas Group, India names Creative Leadership

~Amer Jaleel and Arun Iyer named Chief Creative Officers~ Mumbai, July 20th 2015: After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form MullenLowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as MullenLowe Lintas Group. As part of this move,…

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