Using scare tactics is one of the most accepted advertising techniques that healthcare companies resort to promote their brands today. But that was precisely what OneTouch, a leading brand of blood glucose monitors from Johnson & Johnson Medical Companies,strategy that would promote the brand in a much more candid manner. Lowe Lintas Mumbai has unveiled…
On a roll since January 2014, when it was declared the Effie Agency of the Year, Lowe Lintas + Partners followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC , Campaign APAC and many more. And now, 2015 too seems to have…
If 60 is the new 40 – then 12 is the new 18. Kids today have never been more wired, more mediated, more connected. And the demographic borders between child, teen and young adult are dissolving, in my view a happy thing. Here are five recent trends from India to helicopter you in: a) A…
Online furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate. The agency will assist Urban Ladder in its aim of providing a curated destination for home solutions. Rajiv Srivatsa, COO & co-founder, Urban Ladder says, “Over the past two years, we’ve put in a lot of effort into designing perfect…
Mumbai: About a month ago, Lowe Lintas + Partners had achieved an incredible feat of India’s best performance yet at the zenith of strategy awards in the world – the 4A’s Jay Chiat Awards in Chicago, with a silver and a bronze. The recognition goes further now with the agency bagging the top honour at…
Lowe’s Jose Miguel Sokoloff shares work for the Colombian Ministry of Defence ast week Lowe and Partners presented at TED’s global conference, TEDGlobal in Rio Di Janeiro, sharing its work for the Colombian Ministry of Defence to promote voluntary demobilization of the FARC Guerrilla faction and their inclusion back into society. Jose Miguel Sokoloff, President…
A few months ago, my daughter had gone to Paris for a student exchange programme. On the way back after dropping her at the airport, I sent her a text reminding her that she would be representing her 3 identities in a foreign land – her country, her family and her school and she should…
13th October 2014: Lowe and Partners’ Asia Pacific agencies together took home 28 awards at this year’s Spikes Asia festival, held in Singapore. The awards comprised six Golds, ten Silvers and twelve Bronze awards. Lowe China’s work for Shanghai GM Buick ‘Human Traffic Signs’ took an impressive four Golds, four Silvers and four Bronze awards….
Mumbai For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for…
Bangalore: In what could be dubbed as the pitch of the year, India’s most effective agency*, Lowe Lintas has bagged the creative duties of online major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch process that lasted approx. 2 months. On bagging the business mandate of Flipkart,…
Mumbai: Lowe Lintas has unveiled a new campaign for Astral Pipes, the sanitary product offering from the house of Astral Poly Technik Ltd. The campaign features actor Salman Khan, who has been appointed the brand ambassador for Astral Pipes. This is the first time that Astral has roped in a high profile brand ambassador. Sharing…
Mumbai: Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease – Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the world’s fastest growing vector borne disease. What makes Dengue more…
