Delhi, 13 July 2023: One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the unmatched features and style of HP’s innovative Chromebook. In an…
Bangalore, July 31, 2023 – Lowe Lintas, one of India’s leading advertising agencies, has set its sights on a fun and emotionally resonant campaign for Dr Agarwals Eye Hospital Group, a renowned eye care chain with 150+ hospitals spread across 10 countries. The campaign, featuring Revathi and Anant Mahadevan, aims to challenge the deep-rooted societal…
ProDigi, LOWE MASIA’s strategic Digital Learning Initiative. This isn’t just another program; it’s a game-changer. In partnership with Digiaccel, India’s elite Ecommerce and Applied Marketing Academy, we’re bringing you industry-leading expertise. From Unilever to Amazon, the professionals behind Digiaccel are upskilling the best. ProDigi isn’t about theory alone. You’ll be rolling up your sleeves and…
Lowe Lintas DX will offer advanced strategic and creative services for long-term brand building on digital and social. India, 20th July, 2023: With an aim to redefine the landscape of digital brand building, Lowe Lintas, one of India’s premier brand-building and advertising institutions has announced the launch of Lowe Lintas DX, a digital creative unit, offering…
Bangalore, 18th July 2023: Lowe Lintas Bangalore, the creative agency of MullenLowe Lintas Group, has recently rolled out its latest campaign for Flipkart Health+. To initiate the brand’s latest offering of ‘Super-fast’ delivery, the new campaign by the agency implores users to try out the feature to order their medicines, which assures delivery at the…
The agency’s Bengaluru office has been appointed to overlook the creative duties for Hubble Money after a multi-agency pitch. Bengaluru, July 01, 2023: Hubble Money collaborated with Mullen Lintas, for their first ad campaign. Hubble Money is a unique, innovative, first of its kind, ‘Spending Account’ which helps users save up to 10% on all…
JUNE 6, 2023—MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57 markets globally and differentiate it from competitors. MullenLowe sees the octopus evolve from an operational mascot to a kindred spirit that visually represents how brands need to grow today. The agency’s positioning is underpinned by research…
National, 29th May 2023: GSK today announced a partnership with veteran actor Amitabh Bachchan to raise awareness about shingles, a painful condition that affects 1 out of 3 adults above the age of 50 years[i]. The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with…
Kolkata, 8th May 2023: As part of its vision to be part of every Indian wardrobe, innerwear majors Dollar Industries Limited, a frontrunner in the hosiery industry, has teamed up with Bollywood heartthrob Saif Ali Khan as the face of Dollar Lehar – the value for money offering within the Dollar portfolio. With Akshay Kumar…
Mumbai, 04 May 2023: Lowe Lintas, the creative agency of MullenLowe Lintas Group, has announced the restructure of its creative leadership, with the appointment of Prateek Bhardwaj as CCO and Head of Creative (India). Under the new structure, Prateek will now supervise all of Lowe Lintas’ offices, which include Mumbai, Bangalore, Gurugram, and Kolkata, and…
The authors compare ChatGPT to Roald Dahl’s Great Automatic Grammatizator While OpenAI’s ChatGPT may look nothing like Roald Dahl’s (1916-1990) Great Automatic Grammatizator with its befuddling arrangement of wires, switches, thermionic valves, and electrical contraptions, its workings remain uncannily similar to the strange machine that Dahl had conjured in his classic short story: The Great…
New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On Kolkata, 20th April 2023: Dollar Industries Limited, a frontrunner in the Indian hosiery industry, has launched its latest brand campaign to promote Athleisurewear – a category that is gaining a lot of traction recently. The campaign has been conceptualized by Lowe Lintas…
