A growth mindset is always the goal amongst teams, but Virat Tandon, MullenLowe Lintas Group’s Group CEO, said that the path to it isn’t always smooth and straightforward. “Growth initiatives always create resistance from within as well as from the environment,” said Virat. But–this is the ultimate test for leaders – creating a resistance-proof environment…
Hershey India, a part of The Hershey Company, one of the world’s leading snacking companies, has unveiled new communication for its iconic brand HERSHEY’S KISSES chocolates, featuring brand ambassador, Shraddha Kapoor. Staying true to its brand value of enabling warm connections across relationships and moments, the new TVC is an addition to its campaign ‘Say…
Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has…
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, ‘Pehli Diwali’, with the onset of the festive season. The film is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself which is truly worthy of a ‘Pehli Diwali’ celebration. The festive campaign emphasises the optimism…
The latest campaign, bringing alive their dilemma and constant inner debate between their mind and heart. TATA Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, today rolled out its latest campaign ‘Dil Ki Suno’. After great success in the last two years building on the ‘Dil Ki Suno’ positioning through pop culture stories,…
The ‘Once in a blue moon’ campaign that brings the significance of health insurance and management. Future Generali India Insurance Company (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The campaign brings to life the significance of everyday…
Fastrack has announced actor Sanya Malhotra as its new brand ambassador with the launch of a campaign for Fastrack Reflex Play+. The campaign #DoMoreWithYourHands is conceptualised by Lowe Lintas Bangalore and features Sanya Malhotra along with Rohit Saraf, who has been associated with the brand. As per the company, the decision to on board Sanya…
Axis Bank, India’s third largest private sector bank, launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. The campaign, through a multi-ad series showcases stories of people from different walks of life. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between…
Google’s latest ad has two main focus areas – local language search, and search queries related to women who have gone against the odds and broken barriers. The first ad in the series features Indian boxer Nikhat Zareen – who won a Gold medal at the recently concluded Commonwealth Games 2022. She also won a…
The campaign has been live across TV, radio, cinema and the brand’s online channels as well as other offline mediums. Vadilal Industries International Business has released a new campaign in the overseas market for their flagship ice creams range – Vadilal Ice Cream. The campaign has been conceived by Mullen Lintas Delhi and features brand…
The campaign features choreographer, actor and director – Prabhu Deva, known for his slick dance moves and warm personality. Britannia Industries has forayed into the Western Snacking space with the launch of the all new Treat Croissant. It has launched the new offering with a TVC conceptualized by Lowe Lintas. The campaign titled ‘Don’t Dare…
The agency’s Delhi team will be responsible for driving growth objectives and business opportunities in the international markets for the brand. Indian legacy ice cream brand Vadilal Ice Creams has roped in Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative…
