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Cleartrip taps Mullen Lintas to drive its creative duties

India’s leading online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties. The agency was appointed after a multi-agency pitch and was chosen for presenting a communications strategy that was forward-looking and in line with the expectations of the company. The creative responsibility will be handled by the Bangalore office of…

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HouseFull appoints Lowe Lintas & LinTeractive Delhi as its agency partners

HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate and work as a seamless on and offline team and partner…

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MullenLowe Lintas Group crowned ‘APAC Agency of the Year’ at Tambuli Awards for the...

The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila was dominated by MullenLowe Lintas Group, India that won the ‘Agency of the Year’ title for the third year running. It is the first time an agency has been crowned AoY, for three consecutive years. Overall, the MullenLowe Group also put up a strong show…

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LinTeractive launches its proprietary framework for digital transformation – Deep...

LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore. Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past year. LinTeractive’s framework, Deep Digitisation, looks at re-imagining organizations for a…

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MullenLowe Lintas Group crowned Agency of the Year at APAC Effie 2016

MullenLowe Lintas Group, India was declared the top-most ‘Agency of the Year’ at Asia Pacific Effie Awards 2016. At a grand gala held at the Intercontinental Singapore last night, the agency walked away with an awards haul that included 1 Silver & 7 Bronze awards. Earlier, the agency had received the maximum shortlists from India…

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L&T appoints LinTeractive as Digital Marketing agency

LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys. Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21st Century’, and the Company that carries the flag of India Inc. across multiple…

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Lot of our work is part of the fabric of people’s lives: Arun Iyer

India’s Mullen Lowe Lintas Group retained its position on top of the creative agencies rankings, buoyed by five separate campaigns being ranked on the top 100 – more than any other agency at the recently released Warc 100 1016 list. Mullen Lowe Lintas Group secured 194.5 points, much ahead of Droga5 New York which was…

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MULLENLOWE LINTAS GROUP NAMED MOST CREATIVE AGENCY IN THE WORLD FOR THE SECOND YEAR IN A...

MUMBAI, MARCH 1, 2016: The WARC 100, an annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, has named MullenLowe Lintas Group, India the Top Creative Agency in the World. The agency is the first to claim the number one position as Top Creative Agency…

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Lowe Lintas Delhi wins creative mandate for Vivo Mobile India

Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as Title Sponsor, Vivo Mobiles, the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communication mandate for the smartphone major during the IPL season this year. Vivo Mobile…

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Mullen Lintas wins creative mandate for Bajaj Avenger

Mumbai: India’s leading two-wheeler brand Bajaj Auto has appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. Mullen Lintas has been given the mandate for integrated campaigns for Bajaj Avenger and would collaborate with group company LinTeractive, to create a seamless brand experience across the entire eco system including…

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The Conflict of Conflict

In the agency-client contracts, the clause of conflict often becomes a cause of conflict. For decades now, agencies and clients have been mutually distressed about this aspect of their relationship. For starters, let’s define what the conflict clause often is. It’s a condition that prevents the agency from working with competitors of the client entering…

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The market is headed back to full service: Joseph George

Interview with Regional President, South & Southeast Asia, & Group CEO, India, MullenLowe Lintas The clients are the ones desperate for this to happen. Sooner than later, they will be the ones who force agencies to re-orient themselves to becoming omni-channel, Joseph George tells Alokananda Chakraborty Sir Martin recently said, when people talk about who our competitors are,…