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Lowe and Partners picks up 28 awards at Spikes Asia 2014

13th October 2014: Lowe and Partners’ Asia Pacific agencies together took home 28 awards at this year’s Spikes Asia festival, held in Singapore. The awards comprised six Golds, ten Silvers and twelve Bronze awards. Lowe China’s work for Shanghai GM Buick ‘Human Traffic Signs’ took an impressive four Golds, four Silvers and four Bronze awards….

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Lowe Lintas + Partners puts up India’s best-ever performance at Jay Chiat Awards

Mumbai For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for…

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Lowe Lintas Bangalore bags the creative mandate for India’s largest e-commerce player...

Bangalore: In what could be dubbed as the pitch of the year, India’s most effective agency*, Lowe Lintas has bagged the creative duties of online major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch process that lasted approx. 2 months. On bagging the business mandate of Flipkart,…

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Lowe Lintas unveils campaign for Astral Pipes; actor Salman Khan appointed brand...

Mumbai: Lowe Lintas has unveiled a new campaign for Astral Pipes, the sanitary product offering from the house of Astral Poly Technik Ltd. The campaign features actor Salman Khan, who has been appointed the brand ambassador for Astral Pipes. This is the first time that Astral has roped in a high profile brand ambassador. Sharing…

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Lowe Lintas crafts new Dengue – themed campaign for Godrej HIT

Mumbai: Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease – Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the world’s fastest growing vector borne disease. What makes Dengue more…

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LinTeractive announces national leadership team

The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about mainlining itself as an agency for the digitized world. With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners…

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Myntra plays the Like card

The online shopping platform has launched its latest campaign themed around selfies to create traction among the people. The online fashion and casual lifestyle products shopping platform has launched its latest campaign titled ‘Live for Likes’ to promote the brand. The brand is running an OOH campaign across different cities such as Delhi, Bangalore, Hyderabad,…

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Lowe Lintas, Ogilvy & Mather India among 3 most effective agencies

MUMBAI: The fourth edition of the Global Effie Effectiveness Index has named Lowe Lintas India and Ogilvy & Mather India as the second and third most effective agencies in the world. This year the top position was grabbed by Sancho BBDO Colombia. Incidentally, in the last two years O&M captured the top slot in the…

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Listen to the Roar

From entertaining media dark states to getting celebrities to advertise for free, two Cannes Lions winners tell us the behind-the-scenes story: By: Shreya Nair The Cannes Lions 2014 saw Indian companies firmly establishing themselves as forerunners in a new interactive and innovative space in advertising, winning 27 Lions. PHD India won two golds and Lowe…

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Myntra seeks to extend online popularity with ‘Live for Likes’ campaign

Bangalore: Fashion brand Myntra has unveiled its latest campaign that revolves around the theme – ‘Live for Likes’. The campaign has been created by the team from Lowe Lintas Bangalore. The brief on the campaign was simple: to make Myntra the most sought after online fashion destination. The idea was born from a simple observation…

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Axis Bank takes a progressive leap with ‘Badhti Ka Naam Zindagi’

Mumbai: After its earlier interpretations around the proposition ‘Badhti Ka Naam Zindagi’ was well received by consumers in India, leading private sector bank Axis Bank is back with a new comprehensive series that aims to take the proposition a step ahead. In its newest interpretation, Lowe Lintas + Partners has attempted to capture the meaning…

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2014 Effie Index: Lowe Lintas Mumbai is No. 1 in APAC, No. 2 in the world

The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia. This recognition follows a series of accolades for Lowe Lintas + Partners over the past year…