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Product of the Year (POTY), a consumer-voted award for product innovation, has partnered with PointNine Lintas to craft its communication strategy. After ten years of celebrating the best innovations in consumer products and services, Product of the Year (POY) is back with its eleventh edition.

Established 30 years ago in France, POY currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. The awards are backed by the votes of a large consumer base. PointNine Lintas will work closely with the Product of the Year team to chart out the communication roadmap across traditional and digital channels for the coming months.

Speaking about the association with PointNine Lintas, Raj Arora, CEO, Product of the Year India, says, “We are proud to partner with PointNine Lintas as our agency. They bring to the table a holistic and refreshing approach, and we are confident that together we will exceed expectations this season.”

Vikas Mehta of PointNine Lintas says, “Being a brand for brands, Product of the Year (POTY) is a very interesting win for us. Raj and his team have put in a lot of hard work over the past ten years in bringing the platform this far. Coming in as their agency in the eleventh year, the priority for us is to help the platform leap into its next stage of evolution into becoming one of India’s most prestigious. There’s been a natural meeting of minds in our discussions so far, about the future of these awards and I would like to see this relationship grow into a deeper partnership.”