Two campaigns get 5 shortlists at 4As Jay Chiat Awards 2021 Posted on


India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. With two of its campaigns making 5 shortlists, MullenLowe Lintas Group is the only agency to have been shortlisted from India.

4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.

MullenLowe Lintas Group’s campaign for HUL’s Lifebuoy – ‘H is for Handwashing’ has been shortlisted in the following 4 categories:

  • Healthcare Strategy
  • Connection Strategy
  • Global Strategy
  • Non-profit Strategy

MullenLowe Lintas Group’s campaign for HUL’s Active Wheel – ‘Careers from home’ got shortlisted in Product/Service Creation Strategy category.

The results will be announced on 13th September 2021.

Shortlists at 4As Jay Chiat Awards 2021: https://www.jaychiat.aaaa.org/2021-shortlist