The new campaign for starsports.com, India’s first multi-sports digital service, seeks to promote video streaming of the world’s biggest cricketing tournament – The ICC Cricket World Cup 2015. Starsports.com and the starsports mobile app will provide online live streaming and video-on-demand for the entire Cricket World Cup 2015 – giving cricket enthusiasts a one-stop destination to catch up on this cricketing extravaganza.

The campaign mirrors the passion of the youth and their association with the sport in India. Today, with 3G on mobile phones, the youth stay connected 24×7 thereby allowing them to keep doing what they want to. Lowe Lintas taps this lifestyle of the young and restless, and leaves behind a thought that when one carries a mobile phone which has the starsports app on it, one is actually carrying the World Cup along. It thereby allows them to continue following their favourite sport and at the same time do what they please to do.