“New Cool”

The idea behind the campaign was to use Arjun Kapoor as himself. The brief thus was to create a story that revolved around Arjun and his pair of Flying Machine denims.

The film begins in a hotel where Arjun Kapoor is staying. He has given his Flying Machine denims to the laundry and calls the housekeeping for the same. The rest of the film depicts how the hotel’s staff members react to Arjun’s request. A cat and mouse chase ensues between the attendants to deliver his denim.