‘Recharge nahin…FreeCharge’

FreeCharge is a youth brand and the campaign had to connect with the youth at deep emotional levels. Lowe came up with phenomenal insight that the youngsters today are smart problem solvers and they will figure their way out in life despite what life throws at them.

The campaign depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers.