Carrying forward the brand’s ‘Bech De’ proposition, OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, that has been conceptualized by Lowe Lintas Delhi, targets a comparatively younger target audience and urges them to use OLX to fulfil their aspirations.
The Hindi film is a rap faceoff between a father and son set over a dining table. The son wants to buy a stylish sports bike but has only been given limited money by the father. After his demand for extra cash is turned down, his sister suggests him to sell his unused and extra things like laptop, sofa and video game and use the money to fund his purchase.