Conceived by Lowe Lintas, the campaign depicts light-hearted scenarios of potential buyers urging the audience to sell their unwanted and unused goods. The #PatiParmeshwarNot depicts the story of a distressed wife who is unable to get proper sleep due her husband’s loud snoring. The wife requests the viewers to post Ads for a big second-hand sofa, which she can place in the living room and shift her husband there at night. #SushilBachcha tells the story of the parents of an inquisitive kid named Sushil, who often uses home appliances for his ‘learning experiments’, in turn breaking or destroying them. Sushil’s parents request users to upload things like laptops, vacuum cleaners, DVD players, washing machines, and aquariums as they always have a need for these products to replace the broken stuff in their home.