The film titled ‘Kaala Teeka’ aims at educating women from the upper strata about the power of voting and selecting the right candidates. As part of the Jago Re series, the campaign seeks to address the underlying reason for women not getting their due from the establishment – the fact that they do not engage sufficiently with the electoral process and do not cast their votes based on an understanding of the stance of candidates on women’s issues. By inspiring 100 million women to vote based on ‘Women’s issues’, the belief was that the message will be able to catalyse change in this space thus benefitting women and also the country.