From entertaining media dark states to getting celebrities to advertise for free, two Cannes Lions winners tell us the behind-the-scenes story: By: Shreya Nair The Cannes Lions 2014 saw Indian companies firmly establishing themselves as forerunners in a new interactive and innovative space in advertising, winning 27 Lions. PHD India won two golds and Lowe…
Bangalore: Fashion brand Myntra has unveiled its latest campaign that revolves around the theme – ‘Live for Likes’. The campaign has been created by the team from Lowe Lintas Bangalore. The brief on the campaign was simple: to make Myntra the most sought after online fashion destination. The idea was born from a simple observation…
Mumbai: After its earlier interpretations around the proposition ‘Badhti Ka Naam Zindagi’ was well received by consumers in India, leading private sector bank Axis Bank is back with a new comprehensive series that aims to take the proposition a step ahead. In its newest interpretation, Lowe Lintas + Partners has attempted to capture the meaning…
The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia. This recognition follows a series of accolades for Lowe Lintas + Partners over the past year…
New Delhi: India’s leading consumer goods company Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. Some of the company’s leading products/platforms that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com. Expressing his…
Smarter brands aren’t jsut trying to understand ‘consumer interests’ but also what drives ‘consumer involvement’…… Click to view pdf
Just as I started my interview with S Subramanyeswar, national planning director of Lowe Lintas & Partners India, my photographer’s cell phone rang loudly. ‘You’re my pumpkin pumpkin, hello honey bunny…’ it blared, spewing lyrics right out of Lowe’s popular ad for Idea Cellular. Manners demanded one, but an apology seemed out of place in…
Marketing Effectiveness as a subject has gained significant currency in the industry in recent times. It was no surprise that a record 52 agencies competed for the Effie Awards 2013. Amidst stiff competition, Lowe Lintas and Partners has been named ‘Agency of the Year’. With 16 wins the agency finished on top with 165 points….
