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Reputation Today in conversation with Ameer Ismail

When asked ‘What makes you tick?’ Ameer Ismail, President, GolinOpinion was firm in his answer – “I think it’s resilience and commitment.” For people in the business, at an earlier stage, it was passion and learning; as you go along, it is invaluable learning that keeps you going, he noted. With a career spanning over two decades,…

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Lowe Lintas to drive the creative mandate for Tata Motor’s new premium hatchback,...

The creative duties for Tata Motors’ Altroz were given to Lowe Lintas following a multi-agency pitch that saw participation from a number of leading agencies in India. Tata Altroz is the premium hatchback from Tata Motors that is based on the new ALFA-ARC (Agile Light Flexible Advanced Architecture) architecture. First showcased as a concept at…

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ShareChat takes Lowe Lintas as its creative brand partner

ShareChat, a brand of Mohalla Technology Limited, has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users. An intense and elaborate evaluation preceded the selection of the agency. The extensive experience of the agency in partnering start-up brands is understood to…

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Lenskart appoints Lowe Lintas as their creative brand partner

Lenskart, India’s leading eyewear destination, has partnered with Lowe Lintas to provide creative thrust to propel the brand further after a multi-agency pitch. The appointment of Lowe Lintas comes on the back of its experience and understanding of the e-com category with brands such as Swiggy, Flipkart, PhonePe, etc. all of whom have a high…

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Subbu elevated to Group Chief Strategy Officer at MullenLowe Lintas Group

Better known as Subbu, Subramanyeswar’s elevation comes on the back of his remarkably successful stint as Chief Strategy Officer of Lowe Lintas. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011. He has played a chief role in upping the company’s Planning Product leading to several ideas bigger than ads. Under his…

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Mullen Lintas Bangalore to step up Ruosh’s creative mandate

In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen the brand’s footing in the Indian market. Since its…

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Listen to your consumer and deliver on whatever promises you make: Ameer Ismail

Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust we cannot stand.” Trust is the most basic element of social contact –…

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Lowe Lintas to manage creative duties for Britannia’s Timepass range of snacks

Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking is one of the largest and fastest growing sub-categories within the food…

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Lowe Lintas bags the creative mandate for Thums Up

In a recent development, the iconic Indian cola brand – Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We are thrilled to have won Thums Up, the iconic…

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Lloyd partners with Mullen Lintas for brand restage

Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across…

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Lowe Lintas wins the creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. Thanks to the meteoric rise in the number of smartphone users, supported by falling costs of internet…

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Subbu’s Blog: Political stands – the new mantra for brands

We live in a time when issues around the world have varying shades of grey. But the opinions surrounding them are now, more than ever, seen in stark black or white. To take a few recent instances, Donald Trump’s immigration policies have different sides to it, but it’s very clear which side the people are…

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