The 9th edition of IMPACT Top 30 under 30 witnessed the presence of some of the stalwarts from the creative, design, media, digital and ad-tech industries. Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group, addressed the winners and shared his outlook and insights about the industry. “The advertisement profession keeps us young, energised and…
Coffee is loved by millions across the world, but does coffee truly have a perfect partner? FMCG major Britannia has solved the ‘Coffee Ka Better Half’ dilemma that was causing widespread paranoia and much anticipation amongst netizens last week. The Foods Major did this by launching Biscafe, a coffee flavoured cracker that elevates the coffee…
The two-episode digital campaign ‘Parul aur Painter – Ek Love Story!’ is a fun take on love stories due to water seepage in homes. AkzoNobel, a leading Paints and Coatings company and the maker of Dulux paints in India, has released the first ever campaign for its Dulux Aquatech range of premium waterproofing solutions. Led…
The campaign has been conceptualized by Lowe Lintas Canesten’s first-ever campaign ‘Dimaag Lagao, Rash pe Canesten Lagao’ restages Bayer’s global antifungal leader in India. Conceptualized by Lowe Lintas, the campaign aims to raise awareness among young women about making the right choice for anti-fungal infections and positions Canesten as the expert go-to solution. The campaign…
With 921 entries at the Cannes Lions Festival of Creativity 2022, India is already making its presence felt. Some of these entries have already won multiple awards at international shows such as the D&AD Awards 2022 and the Clio Awards. Indian creative work is making the world sit up and take notice. This year, there…
The campaign has been conceptualised in partnership with Lowe Lintas “Nescafé Ready-To-Drink cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series, the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact. On being part of the…
Shweta Sampat, Vice President, HRD & Personnel, MullenLowe Lintas, shares her views on the different working environment and models put forth by companies – WFH, WFO, Hybrid, etc. Take 1 –Adapting to a thing called new normal – WFH Catch that extra 15-minute snooze in the morning, because you can chomp into the time window…
The campaign is conceptualised and executed by Mullen Lintas. Medimix has launched its new campaign ‘Skinfit Raho, Manmarziyaan Karo’ with brand ambassador Katrina Kaif. Medimix has a brand positioning of ‘Get SkinFit with Fast Acting Ayurveda’. With the new campaign, the brand aims to further strengthen this and connect with the younger audience. The campaign…
The PR agency’s president says digital insights are enabling them to navigate communication. A year-and-a-half since MullenLowe Lintas Group rebranded GolinOpinion as a digital-first creative PR agency Lintas Live, its president Ameer Ismail says that it has all the competencies to make a client’s work stand out. As digital is rapidly transforming the PR ecosystem…
The Great Resignation, also known as the Great Reshuffle, is an ongoing economic trend in which employees have voluntarily resigned from their jobs en masse which began in early 2021. The term was coined by Anthony Klotz, a professor of management at Mays Business School at Texas A&M University, in May 2021. In my view,…
The film features an all north-eastern cast and is much like the older versions of the brand’s ads. Surf Excel has released a new ad featuring an all northeastern cast. The ad showcases a child dirtying her clothes in an attempt to help her grandmother. The film opens with the mother laying out clothes for…
Crypto asset brands are in the infant phase of building trust and credibility, and the industry has been taking various routes to achieve this; ZebPay takes the straightforward path and states they’re an ace on the subject that matters – Crypto assets. “The campaign by ZebPay highlights their differentiated approach through a series of hilarious…
