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2014 Effie Index: Lowe Lintas Mumbai is No. 1 in APAC, No. 2 in the world

The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia. This recognition follows a series of accolades for Lowe Lintas + Partners over the past year…

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LinTeractive to handle digital duties of Dabur Healthcare & Foods

New Delhi: India’s leading consumer goods company Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. Some of the company’s leading products/platforms that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com. Expressing his…

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Social Media Has Changed The Brand Narrative

Smarter brands aren’t jsut trying to understand ‘consumer interests’ but also what drives ‘consumer involvement’…… Click to view pdf

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Whole Lotta Lowe at Effie’s

Click here to view the press cutting in full

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Every brand needs a social proposition

Just as I started my interview with S Subramanyeswar, national planning director of Lowe Lintas & Partners India, my photographer’s cell phone rang loudly. ‘You’re my pumpkin pumpkin, hello honey bunny…’ it blared, spewing lyrics right out of Lowe’s popular ad for Idea Cellular. Manners demanded one, but an apology seemed out of place in…

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Lowe Lintas and Partners wins ‘Agency of the Year’ title at EFFIE Awards, 2013

Marketing Effectiveness as a subject has gained significant currency in the industry in recent times. It was no surprise that a record 52 agencies competed for the Effie Awards 2013. Amidst stiff competition, Lowe Lintas and Partners has been named ‘Agency of the Year’. With 16 wins the agency finished on top with 165 points….