~ Virat Tandon named CEO. Shriram Iyer to be National Creative Director ~ July 27th, 2015 / Mumbai: Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, MullenLowe Lintas Group unveiled more details about the new agency. Mullen Lintas officially launches on August…
~Amer Jaleel and Arun Iyer named Chief Creative Officers~ Mumbai, July 20th 2015: After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form MullenLowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as MullenLowe Lintas Group. As part of this move,…
Alex Leikikh, Global CEO, MullenLowe, who took over in May this year, speaks about his reason for being cautious and not rushing to rebrand Lowe India which is household name in his view “I don’t think we should paint the whole world with one MullenLowe brush. In some markets where the brand is so strong…
MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…
Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work towards enhancing Hike’s growth story in the Indian mobile…
The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and…
The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released recently has declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver & 6…
~ Move aligns leading U.S. agency and Global Creative Network with common cultures in service of clients across world’s most dynamic markets ~ Interpublic Group (NYSE: IPG) announced that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe…
The 2015 Global Effie Index was released last week and Lowe Lintas + Partners, India was declared the Most Effective Agency in India and in Asia Pacific. And #3 in the world! The agency was #1 in India and Asia Pacific in 2014 too. Rank INDIA TOP 5 APAC TOP 5 GLOBAL TOP 5 1…
Lowe Lintas Chennai has won the creative mandate of TI Cycles, one of the oldest and renowned Indian brands of cycles. The agency would be handling the creative mandate for popular brands including BSA, Hercules & Montra. TI Cycles is among pioneers of the Cycle category in India. Established in 1949, it has constantly come…
Lowe Lintas + Partners India are on a dream run right now. The agency had a roller coaster start of the year. In a first for India, Ad Age Declares Lowe Lintas + Partners, Runner-Up “2015 International Agency Of The Year”. Post that,’Kan Khajura Tesan’, developed by Lowe Lintas and PHD for Hindustan Unilever, was…
WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the No. 1 Creative Agency in the World. The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour. For many years…
